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How Adoer Scaled Doubled Organic Traffic in Just 90 Days

Client Overview

Name: Adoer
 Industry: Productivity & Personal Task Management
 Product Type: Web & Mobile App for Digital Planning, Task Tracking, and Daily Scheduling
 Target Audience: Students, Freelancers, Remote Professionals, and Productivity Enthusiasts
 Website: adoer.app

Adoer is a sleek productivity tool designed to help users organize their day, week, and life—all from one intuitive platform. While the product was powerful, their online discoverability didn’t match. The goal was to dominate organic search for “planner,” “productivity,” and “task manager” related queries across US and global audiences.

The Challenge

Adoer’s product was competing against heavyweights like Notion, TickTick, and Todoist. Without a strong content pipeline and SEO foundation, Adoer wasn’t showing up for relevant high-intent search terms, despite its app solving many of the same use cases more effectively.

Core issues we identified:

  • No competitive rankings for mid- or bottom-funnel keywords

  • Limited blog volume and weak on-page SEO

  • Lack of internal linking and metadata structure

  • No topical authority in productivity and planner tools

The Strategy

To win visibility in a saturated space, we focused on building search authority through content and technical excellence:

Content-Led SEO Growth

  • Published 20+ high-ranking comparison blogs like “Todoist vs TickTick”, “Notion vs Evernote”, “Top Student Planners 2025”
  • Focused on listicles, app alternatives, product comparisons, and use-case driven blogs
  • Aligned content with productivity trends in education, freelance, and remote work audiences

On-Page Optimization

  • Rewrote titles, headers, and metadata for 25+ existing articles
  • Implemented structured data, internal linking, and improved image optimization
  • Reorganized blog layout for better crawlability and time-on-page

Ranking for Inten

  • Targeted US-based keyword sets with transactional/modifier terms like “best hourly planner app,” “daily schedule planner,” and “notion alternatives”
  • Built a comparison-first strategy to rank for high-converting app queries

Results Achieved

📈 Results Over 3 Months

Metric

Oct 2024

Dec 2024

% Growth

Keywords Ranking (Global)

147

674

+358%

Organic Users

125

164

+31%

Total Visitors

378

459

+21%

Total Blogs Published

5

20+

+300%

Keyword Wins

By December 2024, Adoer had cracked Page 1 for several high-intent keywords:

  • #2 – “mymind vs notion”
  • #2 – “lunatask vs todoist”
  • #5 – “best hourly planner 2025”
  • #8 – “ticktick vs todoist which app is right for you”
  • #13 – “daily hourly planner app”
  • #14–19 – Ranking for variations of “note-taking apps for iPad”, “freelancer tools”, “student planners”

This mix of comparison, utility, and niche targeting helped build both authority and session depth.

Month-by-Month Breakdown

🗓 October 2024

Keywords Ranked: 147

Organic Users: 125

Top Blog: “Mymind vs Notion”

Blog Count: 5

🗓 November 2024

Keywords Ranked: 600

Organic Users: 126

New Blogs: “Lunatask vs Todoist”, “How to Make Work Go By Faster”, “Notion Alternatives”

🗓 December 2024

Keywords Ranked: 674

Organic Users: 164

Top Rankings: “TickTick vs Todoist”, “Top 10 Productivity Apps for Students”, “Digital Planners vs Paper Planners”

Tools & Techniques Used

Category

Tool / Technique

Keyword Research

SEMrush, Google Trends, AnswerThePublic

Content SEO

Surfer SEO, Grammarly, NLP Keyword Structuring

On-Page Optimization

Screaming Frog, Internal Linking Map

Blog Optimization

Headline A/B Testing, Blog Thumbnail Design

Performance Tracking

Google Search Console, Analytics, Looker Studio

Competitive Mapping

Ahrefs Gap Analysis, App Store SERP Trends

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Qoulomb turned our website into our best-performing sales rep. Their SEO strategy helped us rank across India and lead in key education categories like robotics and STEM. The impact was fast, measurable, and exactly what we needed.”

Team Adoer

The Transformation

In just 90 days, Adoer grew from a barely indexed app to a top-ranking productivity brand with global search visibility across students, freelancers, and task-management enthusiasts.

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