SEO Case Study
Crafting Visibility
from Scratch
Lab-Grown Diamond Jewellery · India · Q4 2024 – Apr 2025
Overview
Where brilliance
meets visibility.
Ivana Jewels is one of India's most exciting lab-grown diamond brands — handcrafting sustainable, conflict-free luxury with showrooms across Delhi, Mumbai, Surat, Noida, Pune, Hyderabad and beyond.
When they came to us, their organic search presence didn't reflect their true scale. With an ambitious growth target and a national retail footprint, we set out to build a dominant SEO foundation — from technical architecture to content that converts.
Results at a Glance
Performance Metrics
Numbers that
tell the story.
Tracked across Google Search Console and Semrush from campaign launch through April 2025. Every checkpoint shows consistent upward momentum.
| Metric | Started At | Feb 10 | March 9 | Apr 9 | Apr 15 |
|---|---|---|---|---|---|
| Impressions (GSC) | 1.91 M | 2.31 M | 2.88 M | 3.82 M | 4.01 M |
| Clicks (GSC) | 27.6 K | 32.5 K | 34.9 K | 39.8 K | 40.7 K |
| Keywords Ranked (Semrush) | 1,300 | 1,921 | 2,900 | 3,200 | 3,100 |
| Organic Traffic (Semrush) | 8,700 | 5,700 | 16,700 | 32,000 | 16,300 |
Keyword Positions
Climbing the
rankings.
From 29 keywords in the top 3 to 96 in five months. High-value positions that drive qualified, purchase-intent traffic to every collection.
High-Value Positions
Mid-Range Coverage
SERP Feature Wins — Featured Snippets, Rich Results & FAQ Boxes
Peaked at 1,085 in March — a 1,472% uplift — driven by structured data and FAQ-rich content targeting buyer queries at every funnel stage.
Growth Timeline
Month by month
momentum.
Every checkpoint tells the story of compounding results — from the first technical fixes to a fully scaled organic engine delivering millions of impressions.
Campaign Start
Laying the Foundation
Site audit complete. 1.91M impressions, 27.6K clicks, 1,300 keywords. Technical gaps identified — site structure, crawlability, and schema markup became immediate priorities.
February 10
Early Signals
First wave of optimisations live. Impressions crossed 2.31M. Keyword count jumped to 1,921. Top-3 rankings climbed from 29 to 52 — the curve begins.
March 9
SERP Feature Explosion
SERP features skyrocketed to 1,085 as structured data and FAQ content gained traction. Keywords hit 2,900. Organic traffic surged to 16,700.
April 9
Peak Organic Traffic
Traffic reached its highest point at 32,000 visits. 3,200 keywords ranked. Impressions at 3.82M with top-3 at 94 — the campaign's strongest all-round checkpoint.
April 15 — Latest
4M+ Impressions. 96 Top-3 Keywords.
Impressions at 4.01M. Clicks 40.7K. 96 keywords in top 3, 198 in top 5. Organic footprint over 2× what it was at the start — and still growing.
Feb 10
2.31M
Impressions · +21% vs start
March 9
1,085
SERP Features · Peak month
April 9
32K
Organic Traffic · All-time high
April 15 — Now
4.01M
Impressions · +110% total
April 15 — Now
96
Top-3 Keywords · +231%
What We Did
The work behind
the sparkle.
A six-pillar strategy covering every layer of organic growth — from crawl budget to content, local presence to link authority.
Client Testimonial
Heard from
Team Ivana.
The people behind Ivana Jewels on what the collaboration meant for their brand's growth and digital presence.
We went from being virtually invisible on Google to ranking for over 3,000 keywords in just a few months. The SEO team understood our brand deeply and delivered results that genuinely moved our business forward.
Surat, Gujarat
The jump from 69 SERP features to over 1,000 was something we didn't think was possible so quickly. Their structured approach — technical, content, schema — all came together beautifully. Truly impressive work.
Delhi
Our impressions more than doubled and we now see real organic traffic coming into our store pages across every city. The local SEO push especially made a visible difference for our showrooms. Highly recommend.
Mumbai