WEBSITE REDESIGN

The Mighty Pen

Copywriter, Author

Enhancing The Visual Identity Of An Excelling Story Teller

We focused on developing an aesthetically pleasing website to captivate the customers. We used the brand colors and designed the landing pages according to target audience.

phase 1

FINDING A VOICE

BRAND

The Mighty Pen assists brands in forging a deeper connection with customers using creative customer-centric copy.

GOALS

Creating an engaging website that highlights brand values and
converts visitors into customers.

RESULTS

A simple website with engaging copy showcased the Brand’s top skill — Copywriting, leading to a significant increase in conversions.

phase 2

Designed for Results,
not just eyeballs

Identity system

Lato, San-Serif

ABCDEFGHJKLMNOPQRSTUVWXYZ
abcdefghjklmnopqrstuvwxyz
123456789

Satoshi

ABCDEFGHJKLMNOPQRSTUVWXYZ
abcdefghjklmnopqrstuvwxyz
123456789

phase 3

KEY MESSAGING

Forging emotional connections with copy that sells.

Mighty Pen, Mighty Messaging!

phase 4

Brand Imagery

Tell, Engage, & Connect

Make your brand value Shine

We used minimal images and elements to highlight the essence of copywriting in the website.

Supercharge your communication

Writing for human connection

phase 5

Here’s the redesigned website!

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