Website Redesign
THE IMAGE CONSULTING
The #1 personal stylist
Uplifting the online image of an image consultant with a refreshing website!
Claire Chen, an image consultant, wanted to revamp her website into one that is fun and engaging to visitors. To achieve that, we used vibrant colors and brand imagery.
phase 1
Set clear Goals!
BRAND
Claire Chen, the founder of The image consulting, provides styling consulting to help people feel confident and powerful.
GOALS
Create a visually appealing website to build trust among visitors and drive conversions without being salesy.
RESULTS
An attractive and engaging website helped build customer trust, driving more leads.
phase 2
Identity system
Lato, San-Serif
ABCDEFGHJKLMNOPQRSTUVWXYZ
abcdefghjklmnopqrstuvwxyz
123456789
DM Sans
ABCDEFGHJKLMNOPQRSTUVWXYZ
abcdefghjklmnopqrstuvwxyz
123456789
phase 3
key messaging
Content that empowers people to find their own style.
“Feel confident and beautiful!”
phase 4
brand imagery
Style inspirations that reflect your values
Fashion + Passion = Confidence
Images, Icons & Elements contribute to the brand identity.
Dress to express
Establish a powerful image
phase 5
Here’s the redesigned website!
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HKMS Group
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Are you curious to know how these projects were executed? Find the whole behind the project story in Case Stories!
