Qoulomb

Case Study

How we brought advansappz to the 1st Page of Google with 3X Conversions from website?

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Projects

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Impressions

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Client Worldwide

About Client

advansappz, is a pioneering software consulting company, that redefines the digital future with innovative solutions tailored to individual business needs. Established in 2014, they have experience in crafting bespoke software to enhance efficiency and accessibility worldwide. With a vision for delivering exceptional IT services, advansappz empowers clients to thrive in a dynamic digital landscape.

 

Challenge

  • advansappz faced a significant challenge:
  • The absence of a digital presence despite their considerable tenure in the industry. This lack of visibility hindered their ability to effectively reach potential clients and showcase their expertise.
  • Low conversions and high bounce rate from website 

Solution

  • Qoulomb addressed this by building a modern, user-friendly website tailored to advansappz’s unique needs and industry standards.
  • We implemented SEO strategies to optimize the website for search engines, including keyword research, on-page optimization, and technical enhancements.
  • We worked on MOFU & BOFU to increase the conversions from the website. 

Tactic #1 - Keyword Research for Intent

Qoulomb put an emphasis on keyword research for advansappz. We conducted keyword research focusing not just on search volume but also on user intent. It got us some long tail keywords and mix of short tail keywords to focus on right intent buyer. 

By targeting keywords with commercial intent we were able to attract leads actively seeking products or services.

Website Design & Development

Tools Used

Conversion-focused Content

We developed high-quality, SEO-optimized content to populate the website, including informative landing pages for each service, engaging blog posts, and compelling case studies.

Filled with expert-led content, industry reports, examples, and statistics, this content provided valuable information to visitors helped improve search engine rankings, and attracted organic traffic.

Progressive Web App (PWA) Features

Incorporating PWA features allowed us to emulate native mobile applications on the advansappz website.

This implementation significantly enhanced user engagement and performance, particularly on mobile devices.


Accelerated Mobile Pages (AMP)

We implemented AMP technology to create lightweight and fast-loading versions of web pages, particularly for mobile users.

AMP pages often receive preferential treatment in mobile search results, leading to improved visibility and higher engagement rates.

Lead Capture Forms

We integrated lead capture forms across advansappz's website, strategically placing them to prompt visitors to share their contact information.

These forms enabled advansappz to effectively collect leads and nurture them through personalized email campaigns tailored to their interests and needs.

Browser Caching Optimization

We leveraged browser caching directives that allow static assets (e.g., images, CSS, JavaScript) to be stored locally on users' devices after the initial visit.

This reduced the need to re-download these resources on subsequent visits, improved page load times, and enhanced overall website performance.

Optimized Landing Pages

We developed dedicated landing pages for AdvansAppz, meticulously optimizing them for specific keywords or campaigns.

These landing pages featured clear and compelling calls-to-action (CTAs) strategically placed to encourage conversions and lead capture.

Search Engine Optimization

Tools Used

Content Creation and Optimization

Developed high-quality, informative content focused on addressing the needs and pain points of advansappz's target audience.

In addition, we implemented on-page SEO techniques, such as optimizing titles, meta descriptions, and headings, to improve visibility and click-through rates in search results.

Gated Content

By strategically placing lead capture forms or registration walls before accessing high-value resources, we incentivized users to share their contact information.

This helped advansappz build a robust email list and generate quality leads from engaged prospects.


Local SEO

We optimized advansappz's website for local search by creating and optimizing Google My Business listing, incorporating location-based keywords, and acquiring local citations from relevant directories.

This helped improve visibility in local search results and attract nearby prospects searching for IT consulting services.

Optimize for Voice Search

With the increasing prevalence of voice search, we optimized website content for natural language queries and conversational keywords.

This ensures that advansappz's website is well-positioned to appear in voice search results, capturing valuable leads from voice-enabled devices.

Schema Markup Implementation

Incorporating schema markup, such as schema.org structured data, allowed us to enhance advansappz search engine visibility, increase click-through rates (CTRs) and attract more organic traffic.

It also improves the appearance of search results with rich snippets, including star ratings, reviews, and product information.

Google Ad Campaigns

Implemented targeted Google Ad campaigns tailored to advansappz's services and target audience.

By utilizing advanced targeting options, compelling ad copy, and optimized landing pages, we maximized conversions and ROI, effectively capturing leads and driving growth for advansappz.

Tactic #2 - Maximizing Featured Snippet Opportunities

We strategically targeted featured snippets by crafting concise and informative content that directly addressed common industry queries. This approach boosted advansappz’s visibility, driving additional organic traffic and establishing them as a trusted industry authority.

Social Media Management

Tools Used

Hashtag Strategy

We incorporated relevant industry-specific hashtags, branded hashtags, and trending hashtags in our social media strategy. This helped us to increase visibility, reach targeted followers, and enhance the discoverability of advansappz's specific services.

Interactive Content

Understanding the reducing attention span, we created interactive content, including polls and quizzes, to encourage active participation from advansappz's followers. These interactive elements prompted engagement, extended reach, and provided valuable insights into the audience's preferences and interests.

Content Diversification

Same type of content can quickly become boring to viewers. To keep advansappz’s LinkedIn feed interesting, we diversified the content to include informative articles, visual content (images, infographics), user-generated content (reviews, testimonials), and polls.

Results

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Ranking on 1st Page of Google

Within months of the website redesign and SEO optimization, advansappz experienced a significant improvement in their search engine rankings. Approximately 10+ keywords were ranking on the first page of Google in six months.

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Domain Authority reached 52

Qoulomb's link-building initiatives and guest posting on high DA and reputable sites led to a notable increase in advansappz's domain authority. This improvement in domain authority signaled enhanced trustworthiness and credibility to search engines and users alike.

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On Page SEO Score of 94

Qoulomb's focus on website performance optimization resulted in significant improvements in loading speed, user experience, and overall website functionality. These enhancements contributed to lower bounce rates, and longer session durations for advansappz.

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11K+ Quality Backlinks

Qoulomb's comprehensive backlink acquisition strategy yielded a substantial number of high-quality backlinks from authoritative websites with 80+ DA within advansappz's industry niche. These backlinks not only bolstered advansappz's search engine rankings but also reinforced its position as a thought leader and industry expert.

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34K+ Impressions on Search Console

By implementing targeted SEO strategies and continuously monitoring performance metrics, advansappz experienced a notable increase in clicks and impressions recorded on Google Search Console.

Case Stories

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