We started by categorizing the different types of audiences the website will receive and the type of content required for these audiences. We created separate service pages for each service provided by the company.
Content in each category was written uniquely according to desired metrics. The major division was writing each tech page separately and each industry page separately. IT is such a huge industry that you have to be ready for any kind of prospect and inquiry.
These pages allowed GRAFFERSID to cater to customer requirements of users. Copywriting team of Qoulomb collaborated to devise a single approach for all pages. With a guideline document on the desk, it was easier to bring multiple people to work on the same project.
The different writing styles of every person made the website look catchy and the content interesting. Our focus was on using SEO-optimized keywords to ensure that the website ranked higher on SERPs. Simultaneously, our content team always worked on creating informative and engaging blogs on topics that were being searched by the target audience more and more.
The architecture & structure for services pages, the home page, about page, industries page, landing pages were presented to the client. After the first week of creating content, we presented the content to the client and performed a quality check using tools & our audit template to ensure it produced the required results.
Once the content met our expectations, we started creating content of similar quality. Focusing on internal linking, keyword density, Readability score(Flesch-reading test score), engagement score, and stats-based facts, we created traffic fetching & convertible content.
SEO optimization led to the website ranking higher and higher on SERPs. The website was attracting more traffic from the targeted audience. Moreover, the conversion rates were also starting to rise in just 5 weeks.
We double-checked everything and made sure the website design and content were engaging. Additionally, we also ensured that the pages were properly interlinked with each other and that the visitors could easily access the information they needed.