SEO | Content | Web Design
Zinrelo, a loyalty SaaS platform with ARR ~$41M, needed to scale marketing efforts to target CMOs, CIOs, and CXO-1 leaders in US & Europe. Their lean 2-member marketing team struggled to reach senior enterprise buyers consistently.
Build brand authority among enterprise CXO audiences.
Implement a full-funnel marketing strategy to move enterprise buyers from awareness to decision.
Increase enterprise-level conversions from the website.
Support sales with executive-ready content and assets.
Marketing bandwidth limited to 2 team members.
Keyword rankings stagnated (~70 keywords in Top 30 for 2 years).
Blogs and assets were generic, not CXO-focused.
Landing pages converted <1% of enterprise traffic.
Needed to reposition messaging for enterprise-scale buyers.
Insight – Internal linking was poor, secondary keywords were missing, and H2 did not have intent-based keywords.
Implementation: Created a set of secondary keywords for 15 blogs with precautions on keyword cannibalization, anchor text, and natural insertion.
Result: Within 3 weeks, 50+ keywords started ranking, which was nowhere below 100.
Top Funnel (Awareness – Targeting Enterprise CXOs):
Conducted SEO-driven content strategy with CXO intent keywords like “enterprise loyalty platform ROI”.
Published thought-leadership blogs, whitepapers, and eBooks showcasing loyalty trends for CMOs and CIOs.
Placed guest blogs in Forbes, Entrepreneur, and SaaS leadership forums for CXO visibility.
Created case studies, guides, and playbooks tailored to enterprise buyer roles.
Designed webinars and industry roundtables addressing enterprise loyalty strategies.
Launched LinkedIn ABM campaigns targeting CMOs and VPs of Fortune 1000 companies in US & EU.
Redesigned landing pages for executive trust-building with case studies, analyst reviews, and client testimonials.
Simplified enterprise lead forms, added microcopy above CTAs for higher CXO engagement.
Developed sales enablement kits: ROI calculators, executive one-pagers, and decision matrices for CXOs.
Implementation: We focused on inserting “Trust boosting” elements in the top 3 sections, and in the “Hero Section”, we reduced 2 form fields and inserted a microcopy above the CTA button.
Result: CXL featured our landing page as a Case Study, and Zinrelo got 37% more conversions.
Implementation: We focused on inserting “Trust boosting” elements in the top 3 sections, and in the “Hero Section”, we reduced 2 form fields and inserted a microcopy above the CTA button.
Result: CXL featured our landing page as a Case Study, and Zinrelo got 37% more conversions.
We were upgrading our product and shifted the target audience to enterprises. Wanted someone experienced in working with B2B SaaS brands. Qoulomb was the perfect partner for us in growing our content marketing.
Reny Punnoose, CMO
Zinrelo
