SEO | Content | Web Design
Enabling Zinrelo to set for SEO Success - 2X Revenue Growth, +300 Keywords & 2.3X Engagement Time
Increase in Website Traffic
Keywords ranking for US Region
More Signups for Demos
About Zinrelo & Project
Zinrelo, a loyalty SaaS platform with ARR ~$41M, needed to scale marketing efforts to target CMOs, CIOs, and CXO-1 leaders in US & Europe. Their lean 2-member marketing team struggled to reach senior enterprise buyers consistently.
Goals:
Build brand authority among enterprise CXO audiences.
Implement a full-funnel marketing strategy to move enterprise buyers from awareness to decision.
Increase enterprise-level conversions from the website.
Support sales with executive-ready content and assets.
Challenge
Marketing bandwidth limited to 2 team members.
Keyword rankings stagnated (~70 keywords in Top 30 for 2 years).
Blogs and assets were generic, not CXO-focused.
Landing pages converted <1% of enterprise traffic.
Needed to reposition messaging for enterprise-scale buyers.
Solutions
Tactic #1 - Do a QA on our comprehensive SEO guidelines for all content.
Insight – Internal linking was poor, secondary keywords were missing, and H2 did not have intent-based keywords.
Implementation: Created a set of secondary keywords for 15 blogs with precautions on keyword cannibalization, anchor text, and natural insertion.
Result: Within 3 weeks, 50+ keywords started ranking, which was nowhere below 100.
Full-Funnel Marketing Solutions
Top Funnel (Awareness – Targeting Enterprise CXOs):
Conducted SEO-driven content strategy with CXO intent keywords like “enterprise loyalty platform ROI”.
Published thought-leadership blogs, whitepapers, and eBooks showcasing loyalty trends for CMOs and CIOs.
Placed guest blogs in Forbes, Entrepreneur, and SaaS leadership forums for CXO visibility.
Middle Funnel (Consideration – Engaging CXO & VP-level Prospects):
Created case studies, guides, and playbooks tailored to enterprise buyer roles.
Designed webinars and industry roundtables addressing enterprise loyalty strategies.
Launched LinkedIn ABM campaigns targeting CMOs and VPs of Fortune 1000 companies in US & EU.
Bottom Funnel (Decision – Driving Enterprise Conversions):
Redesigned landing pages for executive trust-building with case studies, analyst reviews, and client testimonials.
Simplified enterprise lead forms, added microcopy above CTAs for higher CXO engagement.
Developed sales enablement kits: ROI calculators, executive one-pagers, and decision matrices for CXOs.
Traffic Cost
Keywords Ranking!
Tactic #2 - Redesigning landing pages with visually appealing and strategic placement of CTA.
Implementation: We focused on inserting “Trust boosting” elements in the top 3 sections, and in the “Hero Section”, we reduced 2 form fields and inserted a microcopy above the CTA button.
Result: CXL featured our landing page as a Case Study, and Zinrelo got 37% more conversions.
Tactic #3 - Interviewed Founders, Sales team, and Product Managers.
Implementation: We focused on inserting “Trust boosting” elements in the top 3 sections, and in the “Hero Section”, we reduced 2 form fields and inserted a microcopy above the CTA button.
Result: CXL featured our landing page as a Case Study, and Zinrelo got 37% more conversions.
Published Content Formats
Published on platforms like
What other challenges have we solved?
Topical Authority
Intent-based topic Clustering
Infusing blogs with product screenshots and videos
Brand Awareness
Results
2X revenue growth from enterprise SaaS clients in US & EU.
Added +300 new keywords, many ranking for enterprise SaaS loyalty in US & Europe.
Engagement time grew 2.3×, with CXOs spending more time on thought-leadership assets
Conversion rates improved 37%, leading to a surge in qualified enterprise CXO leads.
Zinrelo repositioned itself as a go-to enterprise loyalty platform for global CXO buyers.
Case Stories
Website Design that converted 4X visitors with compelling content and Redesign
How Qoulomb play a major role in boosting website traffic of GraffersID?
