About Zinrelo & Project
Zinrelo is an award-winning and one of the world’s top 5 rewards loyalty platforms.
With an ARR of around $41M, Zinrelo has been in this industry for over 15 years!
Leader in Product Hunt & G2
SEO | Content | Web Design
Enabling Zinrelo to set for SEO Success - 2X Revenue Growth, +300 Keywords & 2.3X Engagement Time
%
Increase in Website Traffic
+
Keywords ranking for US Region
%
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Goals:
With 50+ blogs already published in website, the rankings and traffic was not enough.
Along with it, the landing page
- Improve Search Engine Rankings – both in volume(number of keywords) and positioning(position in SERP)
- Boost brand awareness through social + seo + content
- Boost conversions from Search Engine
- Create sales-support content and marketing assets (To boost conversions of engaged users)
Challenge
With just a two-member marketing team, Zinrelo faced problems scaling its marketing efforts. Before our collaboration, the inconsistency impacted the digital growth.
The number of keywords was stagnant for over 2 years. With only 70 keywords ranking under the Top 30.
Landing Pages – Conversions were stuck at <1% (Total Visitors to Total Form Signups)
Thought Leadership – Expert-led content was missing and blogs sounded generic like any other brand.
Solutions
Tactic #1 - Do a QA on our comprehensive SEO guidelines for all content.
Insight – Internal linking was poor, secondary keywords were missing, and H2 did not have intent-based keywords.
Implementation: Created a set of secondary keywords for 15 blogs with precautions on keyword cannibalization, anchor text, and natural insertion.
Result: Within 3 weeks, 50+ keywords started ranking, which was nowhere below 100.
K
Traffic Cost
+
Keywords Ranking!
Tactic #2 - Redesigning landing pages with visually appealing and strategic placement of CTA.
Implementation: We focused on inserting “Trust boosting” elements in the top 3 sections, and in the “Hero Section”, we reduced 2 form fields and inserted a microcopy above the CTA button.
Result: CXL featured our landing page as a Case Study, and Zinrelo got 37% more conversions.
Tactic #3 - Interviewed Founders, Sales team, and Product Managers.
Implementation: We focused on inserting “Trust boosting” elements in the top 3 sections, and in the “Hero Section”, we reduced 2 form fields and inserted a microcopy above the CTA button.
Result: CXL featured our landing page as a Case Study, and Zinrelo got 37% more conversions.
Published Content Formats
Blogs
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Guest Blogs
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Whitepapers
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Ebooks
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Loyalty Guides
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Event Videos
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Landing Page Design & Content
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Forbes Articles
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Creative PR Article
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Creative PR Article
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What other challenges have we solved?
Topical Authority
Intent-based topic Clustering
Infusing blogs with product screenshots and videos
Brand Awareness
Results
%
increase in traffic from google, guest sites, and branded keywords.
%
more pages ranking on the first page of Google
Guest blogging on sites like Forbes, Entrepreneur, and B2Bmarketin
We were upgrading our product and shifted the target audience to enterprises. Wanted someone experienced in working with B2B SaaS brands. Qoulomb was the perfect partner for us in growing our content marketing.
Reny Punnoose, CMO
Zinrelo
Case Stories
Website Design that converted 4X visitors with compelling content and Redesign
How Qoulomb play a major role in boosting website traffic of GraffersID?
