- SEO · CONTENT · WEB DESIGN — TRUELOYAL
From 70 stuck keywords to 3,000+ ranking in the US.
How a full-funnel SEO, content and web-design program repositioned TrueLoyal for enterprise CXO buyers — doubling revenue, lifting conversions 37%, and growing engagement time 2.3×.
Client
TrueLoyal
Industry
Loyalty SaaS (B2B)
Timeline
Full-funnel program
Channel
SEO + Content + Web
2×
Revenue growth from enterprise SaaS clients (US & EU)
3,000+
Keywords ranking for the US region
2.3×
Engagement time on thought-leadership assets
+37%
Uplift in enterprise conversion rate
- The Client
TrueLoyal helps enterprises build customer loyalty at scale.
TrueLoyal (formerly Zinrelo) is a B2B loyalty SaaS platform — ARR ~$42M, $2.1M funded — helping enterprises run holistic customer-loyalty programs. To move upmarket, it needed to reach CMOs, CIOs and CXO-1 leaders across the US and Europe, with a lean two-person marketing team.
Industry
Loyalty SaaS (B2B)
Website
trueloyal.com ↗
Target Audiences
CMOs · CIOs · CXO-1 Enterprise Leaders
Target Geography
United States & Europe
Starting Position
~70 keywords in Top 30 (2 yrs) · <1% LP conversion · 2-person team
Primary Goals
Enterprise brand authority · Full-funnel demand · Executive-ready assets
- The Challenge
Great product. Invisible to enterprise buyers.
TrueLoyal had the product and the awards to win enterprise deals — but a lean team, stalled rankings, generic content and low-converting pages were holding it back from the CXO audience it needed.
A two-person marketing team
A lean team was trying to reach senior enterprise buyers across two continents — without the bandwidth to run a true full-funnel program.
2
marketers on the team
Rankings frozen for two years
Roughly 70 keywords sat in the Top 30 for two years with no momentum — organic visibility had plateaued.
~70
keywords stuck in Top 30
Landing pages under 1% conversion
Enterprise traffic arrived but barely converted — forms and messaging weren’t built for CXO decision-making.
<1%
enterprise landing-page conversion
Content that didn't speak to CXOs
Blogs and assets were generic — not the executive-ready, ROI-focused material enterprise decision-makers expect.
0
CXO-ready assets to start
- The Strategy
Four phases.
One full-funnel engine.
We fixed the SEO foundation, built CXO-intent authority, engaged enterprise buyers across the funnel, and redesigned every page and asset to convert.
Phase 01
SEO Foundation & QA
Weeks 1–3
- Full QA against comprehensive on-page SEO guidelines
- Secondary keywords for 15 blogs (cannibalization & anchor-text safe)
- Fixed internal linking & added intent-based keywords to H2s
- Result: 50+ keywords ranking within 3 weeks — from outside the top 100
Phase 02
Top-Funnel Authority
Months 1–3
- CXO-intent content strategy (“enterprise loyalty platform ROI”)
- Guest placements in Forbes, Entrepreneur & SaaS leadership forums
- Thought-leadership blogs, whitepapers & eBooks for CMOs and CIOs
- Topical authority & intent-based topic clustering
Phase 03
Mid-Funnel Engagement
Months 2–5
- Case studies, guides & playbooks tailored to enterprise buyer roles
- LinkedIn ABM targeting CMOs & VPs of Fortune 1000 (US & EU)
- Webinars & industry roundtables on enterprise loyalty
- Blogs enriched with product screenshots & videos
Phase 04
Bottom-Funnel Conversion
Months 4–6
- Landing-page redesign: trust elements, fewer form fields, CTA microcopy
- Founder, sales & product-manager interviews for authentic insight
- Sales-enablement kits: ROI calculators, one-pagers, decision matrices
- Executive-ready assets to support the sales team
- The Results
Numbers that
speak for themselves.
Campaign Results
Full-funnel SEO, content & web-design program
Keywords Ranking (US)
From two-year stagnation to 3,000+
Demo-Booking Conversion
After the landing-page redesign
Search footprint, verified in the dashboards
Captured during the engagement, on the then-live zinrelo.com (now trueloyal.com)
Estimated organic traffic trend — steady climb across the engagement.
Keywords by position: 5,685 total — 61 in the Top 3, 260 in 4–10, plus AI Overview appearances.
Domain footprint: 5,980 organic keywords · Domain Authority 40 · 39.8K backlinks.
And today, on the rebranded domain
trueloyal.com · July 2026
Post-rebrand, trueloyal.com is rebuilding fast — organic traffic +22%, organic keywords +30% — with AI-search visibility already emerging: 24 AI visibility · 99 pages cited across ChatGPT, AI Overview, AI Mode & Gemini.
- Why It Worked
Six factors that
made it compound.
Fixing the SEO foundation, speaking directly to CXOs, covering the full funnel and redesigning for conversion — each reinforced the next into enterprise revenue.
01
SEO QA & On-Page Fixes
Internal linking, secondary keywords and intent-based H2s across 15 blogs — done carefully to avoid cannibalization.
→ 50+ keywords ranked within 3 weeks
02
CXO-Intent Content
Thought leadership built for CMOs and CIOs around commercial intent like “enterprise loyalty platform ROI”.
→ +300 keywords and enterprise authority
03
Full-Funnel Coverage
Awareness, consideration and decision assets — blogs, webinars, case studies, ABM — mapped to each buyer stage.
→ Buyers moved all the way to decision
04
Authority Placements
Guest features in Forbes, Entrepreneur, HubSpot, PRWeb, The Wise Marketer and Loyalty Xpert.
→ Third-party trust with enterprise CXOs
05
Conversion-Focused Redesign
Trust elements, fewer form fields and CTA microcopy rebuilt the enterprise landing experience.
→ Demo conversion 4% → 7.5%, featured by CXL
06
Sales Enablement
ROI calculators, executive one-pagers and decision matrices — sourced from founder, sales & PM interviews.
→ Sales equipped to close enterprise deals
- Behind the Work
A full-funnel engine, recognised by the industry.
The work didn’t just move internal metrics — the landing-page redesign was picked up and featured by CXL, with the conversion lift documented in the open.
- Qoulomb × TrueLoyal
Featured by CXL
Landing-page redesign lifted demo-booking conversion from 4% to 7.5%.
- How we ran it
SEO QA & Content
On-page fixes, secondary keywords and intent-driven topical clusters.
Full-Funnel Assets
Thought leadership, guest features, webinars and LinkedIn ABM for CXOs.
Conversion & Enablement
Landing-page redesign, ROI calculators and executive decision matrices.
+87%
Increase in demo-booking conversion after the landing-page redesign — from 4% to 7.5% — as independently featured by CXL.
We were upgrading our product and shifted the target audience to enterprises. We wanted someone experienced in working with B2B SaaS brands. Qoulomb was the perfect partner for us in growing our content marketing.
Reny Punnoose
CMO, TrueLoyal
- Ready to move upmarket
Moving upmarket to enterprise buyers?
If you’re a B2B SaaS brand repositioning for CMOs, CIOs and enterprise CXOs, we’ll build the full-funnel content and conversion engine to get you there.
- Audit your SEO & on-page gaps
- Map CXO-intent content
- Redesign pages to convert
- Build sales-enablement assets