Website Design & Development.
Positive Alpha
Coaching Institute
Finance
Website
Capturing the Spirit of CFA Education in a Digital Realm
To echo Positive Alpha’s mission of instilling a love for numbers, we used engaging content and interactive elements, creating an immersive experience and encouraging students to embrace the CFA lifestyle.
phase 1
Highlights
Brand
First of a First-of-a-kind finance institute
Coaching for the CFA Exam
Mumbai-based Startup
GOALS
Build a relevant and marketing-ready site
Create interactive and conversion-focused UI
SEO optimized and Analytics integrated
Results
More than 20% Conversion rates from Meta Ads
Ranked in Google in 1 month
phase 2
Identity system
phase 3
key messaging
Helping students fall in love with numbers and adapt to the CFA lifestyle.
“We create the CFA’s of Tomorrow!”
phase 4
Brand Imagery
Invoking Curiosity
Relevant images and elements that support brand values.
We don’t just Finish the Portion; we focus on Concept Clarity.
Great Teachers empower their students to gain Clarity.