- SEO & GEO — IH GLOBAL
From zero to #1 on Google in twelve months.
How Qoulomb transformed IH Global — a 20-year exhibition-design company with zero digital presence — into India’s most visible exhibition stall design brand across Google, AI platforms and global markets, in under 12 months.
Client
IH Global
Industry
B2B Exhibition Design
Timeline
2024–2025 (12 mo)
Channel
SEO + GEO
652%
Growth in organic clicks (388 → 2,920, 6-mo vs prior)
832K
Search impressions in the latest 12-month view
50+
Qualified leads per month, from zero
#1
AI citation rank — ChatGPT, Claude, Perplexity & Gemini
- The Client
IH Global — 20 years of craft, zero online visibility.
IH Global Private Limited (Bangalore) is a premier exhibition stall design and fabrication company — 20+ years of experience, 1,500+ projects delivered across 30 countries, with clients including 3M India, L&T, Bharat Bijlee and Wittur Group. It runs three high-value service lines — Trade Show Services (India & International) and Customer Experience Centers — where a single project can run into crores.
Industry
Exhibition Design & Fabrication
Headquarters
Bangalore, India
Track Record
20+ yrs · 1,500+ projects · 30 countries
Markets
India · USA · Europe
Starting Position (Mar 2024)
0 keywords ranking · 0 organic leads · no domain authority
Primary Goals
#1 rankings · Inbound B2B pipeline · AI-search visibility (GEO)
- The Challenge
Building digital authority from a standing start.
IH Global had the reputation, the portfolio and the craft — but the business lived entirely offline. The task: architect a complete digital presence from scratch and make it profitable fast, against rivals with years of SEO investment.
No SEO foundation
A website with no technical SEO, no keyword strategy and no content architecture — and no tracking, benchmarks or baseline data.
0
keywords ranking at kickoff
Zero organic leads
Every deal arrived via referral. The company was invisible to any prospect searching on Google for its services.
0
organic leads before Qoulomb
No authority or backlinks
No domain authority, no backlinks and no content — while competitors dominated every target keyword.
0
domain authority & backlinks
Absent from AI search
Not cited by ChatGPT, Claude or Perplexity — with no presence in the emerging AI-driven discovery layer.
0
AI citations at start
- The Journey
Twelve months of
deliberate execution.
We conquered local first, then national, then international — building an AI-search moat and unlocking the highest-ticket segment, in sequence.
Phase 01
Foundation
Months 1–3
- Full technical SEO audit & rebuild — architecture, speed, schema
- Local keyword architecture & service/location pages mapped
- Google Business Profile fully optimised
- First keywords entering the top 10 · first GBP calls arriving
Phase 02
Local Dominance
Months 3–6
- #1 Local Pack — Exhibition Stall Designer Bangalore
- First GMB call leads generated
- #1 Local Pack — Exhibition Booth Company Bangalore
- First form/email leads from organic search
Phase 03
National & International
Months 6–9
- #1 for national trade-show keywords
- Leads from Delhi, Mumbai & Hyderabad
- Ranking for US exhibition-market queries
- First international inquiries via organic
Phase 04
GEO + AI Visibility
Months 9–12
- Structured content & entity optimisation for AI
- #1 cited by Perplexity
- #1 cited by ChatGPT · #1 cited by Claude
- Featured in Google AI Overviews
Phase 04
Customer Experience Centers
Months 10–12
- Targeted CEC content strategy launched
- 8–10 CEC inquiries/month from global brands
- #1 — customer experience center design India
- Multi-crore project pipeline unlocked
- The Results
Numbers that
speak for themselves.
Google Search Console — latest 12-month view: 11.9K clicks · 832K impressions · 1.4% CTR · avg position 13.3. The hockey-stick inflection is the SEO foundation compounding.
Lead Pipeline Growth
Total qualified leads per month · Apr 2024 → Mar 2025 · organic only
Results Summary
Last 6 months vs previous 6 months
Month-on-Month Lead Pipeline
From zero to 50+ — every lead via organic search
12-month cumulative: 251 qualified leads via SEO — 74 GMB calls · 118 India booth · 44 international · 15 CEC. Zero paid ads, zero cold outreach.
Key #1 Positions Secured
High-intent exhibition & CEC keywords
- Why It Worked
The six principles behind the results.
This wasn’t a traffic spike — it was a compounding, revenue-focused system built in the right order, with a GEO head start most agencies still don’t have.
01
Phased, Not Scattered
We conquered local first, then national, then international — each phase building authority that compounded into the next.
→ Sequenced authority, not scattered effort
02
Commercial Intent First
Every piece of content was designed to convert. Traffic without leads is vanity — we optimised the full funnel from intent to inquiry.
→ 0 → 50+ qualified leads per month
03
GEO Before It Was Cool
We began building AI-citation signals in Month 7, before most agencies knew what GEO was — a head start that is now a structural moat.
→ #1 across ChatGPT, Claude, Perplexity & Gemini
04
High-Value Segment Strategy
We unlocked Customer Experience Centers — the highest-ticket service — only after the foundational pipeline was solid. Timing is strategy.
→ 8–10 multi-crore CEC inquiries per month
05
Compound Growth Mindset
Every asset built — content, backlinks, citations — keeps compounding. Month 12 isn’t the ceiling; it’s the floor.
→ Growth that keeps building after month 12
06
Deep Industry Immersion
We studied IH Global’s buyers, competitors and industry obsessively. Great SEO is impossible without genuine subject-matter depth.
→ Content that ranks and converts
- Behind the Work
When AI talks about exhibition design, it names IH Global.
We built a Generative Engine Optimisation strategy before most agencies knew the term — structured content, entity optimisation and citation signals that make IH Global the #1 recommendation across every major AI platform.
- Qoulomb × IH Global
The AI-search moat
Cited #1 for exhibition & CEC design queries across India.
- Recommended #1 by
ChatGPT
Top recommendation for exhibition stall design, trade-show management & CEC design in India.
Claude
Primary recommendation for customer-experience-center design & exhibition booth queries.
Perplexity & Gemini
Dominant citation across AI platforms — plus featured in Google AI Overviews.
#1
AI citation rank across every major platform — a structural moat that grows with every AI query about exhibition and CEC design in India.
In 12 months, Qoulomb didn't just improve our rankings — they built a machine that brings enterprise-level clients from across India and the world. Every month, the pipeline grows.
IH Global Private Limited
Bangalore, India
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