Qoulomb

Web Design | SEO | Content Marketing

829K Impressions in 6 Months: Qoulomb × American Chase SEO Win How fixes and content turned visibility into growth

Initial Collaboration: Qoulomb × American Chase

Our partnership with American Chase began with a clear mandate: turn their website into a growth engine. They had the right services but lacked discoverability. Through early discussions, we aligned on fixing technical issues, expanding keyword reach, and creating content for decision-makers. Together, we set measurable goals to elevate their search visibility in six months.

The Challenge

When American Chase partnered with Qoulomb 6–7 months ago, their online presence was not aligned with the scale of their services. Despite offering enterprise-grade solutions, their visibility on search engines was limited. They faced several challenges:

  • Low keyword rankings and limited organic traffic
  • Few referring domains and backlinks, restricting their authority.
  • Technical SEO issues holding back site performance.
  • Lack of structured content aimed at decision-makers such as entrepreneurs, CXOs, and product managers.

Why (The Context & Goal)

American Chase operates in a highly competitive digital transformation space, where enterprise buyers evaluate service providers based on credibility, authority, and search visibility. Despite offering robust solutions, their online presence didn’t match their capabilities.

Key challenges included:

  • Limited organic keyword rankings and visibility.

  • Technical issues that hindered indexing and performance.

  • A weak backlink profile compared to competitors.

  • Minimal MOFU/BOFU content aimed at their target audience (entrepreneurs, CXOs, and product managers).

Solution

  • Increase organic visibility in their category.

  • Build domain authority through content and backlinks.

  • Generate more qualified leads through organic search.

  • Reduce dependence on paid acquisition by growing long-term SEO traffic.

How (The Strategy & Execution)

We designed a 6-month roadmap to strengthen both technical and content foundations, while building long-term authority.

Technical SEO Fixes

  • Conducted a full audit and resolved 158 site issues.
  • Improved crawlability, site speed, and mobile performance.
  •  

Keyword Research & Strategy

  • Identified high-value keywords aligned with middle- and bottom-funnel search intent.
  • Mapped keywords to decision-makers in their audience (CXOs, product managers, entrepreneurs).

Content Creation

  • Published 10 high-quality blogs every month (60 in 6 months)
  • Focused on authority-building MOFU and BOFU content that addressed buyer pain points.

Link Building & Outreach

  • Increased referring domains from 220 to 336.
  • Grew backlinks from 370 to 583 through guest posts and outreach.

Analytics & Monitoring

  • Tracked growth using SEMrush, Ahrefs, and Google Search Console.
  • Benchmarked progress at 3-month and 6-month intervals.

The Results

Conclusion & Learnings

In just half a year, American Chase shifted from low visibility to an authoritative presence in their industry. From fixing technical bottlenecks to publishing targeted content and building backlinks, every layer of SEO contributed to measurable growth.

Key lessons learned: ​

  • Technical SEO provides the foundation; content and backlinks fuel momentum.

  • MOFU and BOFU content creates real engagement with decision-makers.

  • Consistency in publishing and link-building drives long-term authority.

Case Stories

Website Design that converted 4X visitors with compelling content and Redesign

How Qoulomb play a major role in boosting website traffic of GraffersID?

Rebranded a multi-national company for better market Positioning

Many Problems. One Solution.

Book a Call and give your brand the best opportunity to develop and grow.