- SEO · CONTENT · WEB DESIGN — AMERICAN CHASE
829K impressions in six months.
How technical fixes, decision-maker content and consistent link building turned American Chase’s limited search visibility into compounding organic growth — in a highly competitive digital transformation market.
Client
American Chase
Industry
Digital Transformation
Timeline
6-month roadmap
Channel
SEO + Content
829K
14.6K
675
583
- The Client
Enterprise-grade services, limited discoverability.
American Chase operates in a highly competitive digital transformation space, where enterprise buyers evaluate service providers based on credibility, authority and search visibility. Despite offering robust, enterprise-grade solutions, their online presence didn’t match their capabilities.
Our partnership began with a clear mandate: turn their website into a growth engine. They had the right services but lacked discoverability. Through early discussions we aligned on fixing technical issues, expanding keyword reach and creating content for decision-makers — with measurable goals set for six months.
Industry
Digital Transformation Services
Engagement
6-month roadmap, benchmarked at 3 and 6 months
Services
Web Design · SEO · Content Marketing
ScopeStarting Position
Low keyword rankings · weak backlink profile · 158 site issues
Target Audiences
Entrepreneurs · CXOs · Product Managers
Primary Goals
Grow organic visibility · Build authority · Reduce paid dependence
- The Challenge
The right services.
The wrong visibility.
When American Chase partnered with Qoulomb, their online presence was not aligned with the scale of their services. Despite offering enterprise-grade solutions, their visibility on search engines was limited across every dimension that matters to enterprise buyers.
Limited keyword rankings
Low organic keyword coverage and limited traffic meant the brand simply wasn’t surfacing for the searches its buyers were running.
organic rankings & visibility
Technical SEO holding it back
Site issues were hindering indexing and performance — crawlability, speed and mobile experience were all limiting what content could achieve.
referring domains at start
Weak backlink profile
Few referring domains and backlinks compared to competitors, restricting the domain authority enterprise buyers use as a credibility signal.
site issues found in audit
No content for decision-makers
Minimal middle- and bottom-funnel content aimed at the entrepreneurs, CXOs and product managers who actually evaluate and buy these services.
MOFU / BOFU content
- The Strategy
A six-month roadmap.
Foundations, then authority.
We designed a six-month roadmap to strengthen both technical and content foundations while building long-term authority — measured and benchmarked at every interval.
Workstream 01
Technical SEO Fixes
- Conducted a full site audit and resolved 158 site issues
- Improved crawlability so search engines could index the full site
- Improved site speed across key templates
- Improved mobile performance and experience
Workstream 02
Keyword Research & Strategy
- Identified high-value keywords aligned with middle- and bottom-funnel search intent
- Mapped keywords to decision-makers in their audience
- Prioritised commercial intent over raw search volume
- Targeted CXOs, product managers and entrepreneurs specifically
Workstream 03
Content Creation
- Published 10 high-quality blogs every month — 60 over six months
- Focused on authority-building MOFU and BOFU content
- Addressed real buyer pain points rather than generic topics
- Maintained consistent publishing velocity throughout
Workstream 04
Link Building & Outreach
- Increased referring domains from 220 to 336
- Grew backlinks from 370 to 583
- Secured placements through guest posts and direct outreach
- Prioritised authority quality over raw link volume
Workstream 05
Analytics & Monitoring
- Tracked growth using SEMrush, Ahrefs and Google Search Console
- Monitored keyword movement across position bands
- Benchmarked progress at 3-month and 6-month intervals
- Used measurement to steer content and outreach priorities
- The Results
Numbers that speak for themselves.
Results Summary
Six-month engagement
- Why It Worked
The lessons
behind the growth.
In just half a year, American Chase shifted from low visibility to an authoritative presence in their industry. From fixing technical bottlenecks to publishing targeted content and building backlinks, every layer of SEO contributed to measurable growth.
01
Technical SEO as the Foundation
Resolving 158 site issues and fixing crawlability, speed and mobile performance meant everything published afterwards could actually rank.
02
Decision-Maker Keyword Mapping
Keywords were chosen for middle- and bottom-funnel intent and mapped to the CXOs, product managers and entrepreneurs who evaluate these services.
03
MOFU & BOFU Content
Authority-building content addressed real buyer pain points instead of chasing top-funnel volume that never converts.
04
Consistent Publishing Velocity
Ten high-quality blogs every month for six months — 60 in total — with no gaps in the schedule.
05
Sustained Link Building
Guest posts and outreach grew referring domains from 220 to 336 and backlinks from 370 to 583, steadily rather than in bursts.
06
Benchmarked Measurement
Progress was tracked in SEMrush, Ahrefs and Search Console and benchmarked at 3- and 6-month intervals, so effort followed evidence.
In just half a year, American Chase shifted from low visibility to an authoritative presence in their industry — 829K impressions, 14.6K clicks and 675 keywords ranking, built on technical foundations, decision-maker content and steady authority building.
American Chase × Qoulomb
SEO & Content programme · 6-month engagement
- Ready to grow
Do enterprise buyers
find you first?
If your services outclass your search visibility, we build the technical foundation, the decision-maker content and the authority that closes the gap.
- Full technical SEO audit
- Map MOFU & BOFU keywords to buyers
- Build a consistent content engine
- Grow authority through real outreach