- SEO & GEO — ELCHEMY
From 368 to 4,500+ AI-cited pages in five months.
How a combined SEO + GEO program moved Elchemy from page two to page one, grew search impressions 155%, and turned its content into the source AI engines cite across ChatGPT, Gemini and Google AI Overviews.
Client
Elchemy
Industry
B2B Chemicals
Timeline
Dec 2025 – Apr 2026 (5 mo)
Channel
SEO + GEO
161K
Organic clicks in the period (from 83.2K · +93%)
44.9M
Search impressions (from 17.6M · +155%)
4,500+
Website pages cited across AI engines (from 368)
+103%
Growth in contact-form conversions
- The Client
Elchemy connects industrial buyers with verified chemical suppliers.
Elchemy is a B2B chemical sourcing and distribution platform linking manufacturers and procurement teams with verified suppliers of commodity and specialty chemicals — caustic soda, SLES, LABSA, glycerine, soda ash and more — across personal care, water treatment, food and industrial applications.
Industry
B2B Chemicals & Sourcing
Website
elchemy.com
Target Audiences
Procurement Leaders · Manufacturers · Industrial Buyers
Target Geography
US · India · UK · Global
Starting Position
83.2K clicks · avg position 10.8 · 368 AI-cited pages
Primary Goals
Grow organic visibility · Convert readers to enquiries · Build GEO/AI citations
- The Challenge
Strong content. Stuck on page two — and absent from AI.
Elchemy had a substantial content library earning millions of impressions, but rankings sat on page two, few readers converted, and the brand was rarely surfaced when chemical buyers researched suppliers through AI tools.
Stranded on page two
17.6M impressions but an average position of 10.8 and a 0.5% click-through rate — visibility that wasn’t turning into clicks.
10.8
average SERP position (page two)
Rarely cited by AI
Semrush scored Elchemy’s AI visibility “Low” (24/100) — rarely mentioned in LLM outputs compared to competitors.
24/100
AI visibility score at start
A blind spot for buying-intent queries
Procurement teams increasingly ask ChatGPT and Gemini “where to buy caustic soda” or “best chemical distributors” — Elchemy ranked for only 18 AI prompts.
18
AI prompt rankings (6 GPT · 12 Gemini)
Content that ranked but didn't convert
A large blog and product library drove impressions without a clear path from reader to enquiry or expert call.
0.5%
organic click-through rate
The baseline, in Elchemy's own dashboards
Semrush AI Visibility & GEO cited pages · December 2025
Semrush AI Visibility, Dec 2025: 24/100 — "rarely mentioned in LLM outputs compared to competitors."
Cited pages across AI answers, Dec 2025: 368 total to start.
- The Strategy
Four phases.
One SEO + GEO flywheel.
We paired a buyer-intent SEO content engine with a GEO program built to make Elchemy the source AI engines cite — then wired every page to convert.
Phase 01 Foundation & Audit
Foundation
Mar – Apr 2025
- GSC + GA4 baselining across Jul–Nov vs Dec–Apr cohorts
- Semrush AI-visibility audit (24/100 · rarely cited vs competitors)
- Keyword + AI-prompt gap analysis across chemical categories
- Technical SEO + schema groundwork for crawlability & AI parsing
Phase 02 Content Engine
Content Machine
Apr – Jun 2025
- Buyer-intent clusters: price guides, "where to buy", supplier guides, comparisons
- Coverage across caustic soda, SLES, LABSA, CAPB, glycerine, soda ash
- Informational + commercial content mapped to procurement queries
- 39+ blogs published & optimised with clear next steps
Phase 03 Conversion & Product Pages
Authority Building
Jul – Sep 2025
- Optimised core product pages for enquiry capture
- FAQ hub pages per product for depth & AI discoverability
- "Talk to Expert" + contact-form CTAs across blogs & product pages
- Internal linking from high-traffic guides to product & lead pages
Phase 04 GEO / AI Optimisation
Optimise & Scale
Oct 2025 – Mar 2026
- Answer-first, quote-ready content for AI extraction
- Prompt & topic monitoring across ChatGPT, Gemini, AI Overview, AI Mode
- Citation-building to grow cited pages across AI engines
- Structured data + freshness signals tuned for generative engines
- The Results
Numbers that
speak for themselves.
Google Search Console — Dec–Apr vs Jul–Nov: 161K clicks · 44.9M impressions · avg position 6.5 (up from page two).
Organic Clicks
Total clicks · Jul–Nov vs Dec–Apr
Contact-Form Conversions
GA4 contact-form events
Search Performance — Jul–Nov vs Dec–Apr (GSC)
Google Search Console, sitewide
Conversions — GA4 Events
Contact-form submits & Talk-to-Expert clicks
Google Search Console — Dec–Apr vs Jul–Nov: 161K clicks · 44.9M impressions · avg position 6.5 (up from page two).
GEO / AI Visibility — December → April
Brand presence across AI engines
Semrush AI Visibility, Apr 2026: 430 mentions · 8.9K citations · distribution across ChatGPT, AI Overview, AI Mode & Gemini.
Topics & Sources, Apr 2026: 3.5K performing topics · 9K prompts Elchemy now ranks for.
- Why It Worked
Six factors that made it compound.
SEO and GEO reinforced each other: buyer-intent content earned rankings and clicks, conversion architecture turned readers into enquiries, and structured, quotable pages made Elchemy the source AI engines cite.
01
Buyer-Intent Content at Scale
Price guides, “where to buy”, supplier guides and comparisons targeted the exact questions procurement teams search — not just informational volume.
→ Organic clicks nearly doubled, 83.2K → 161K
02
Page-One Rankings
Technical fixes and stronger, better-structured content moved the site from an average position of 10.8 to 6.5 — page two to page one.
→ More clicks earned from the same impressions
03
Conversion-Focused Pages
Contact-form and “Talk to Expert” CTAs on blogs and product pages gave high-intent readers a clear next step.
→ Contact-form conversions up 102.7%
04
Product Page & FAQ Depth
Optimised product pages and per-product FAQ hubs added the depth buyers and AI engines both look for.
→ Product-page enquiries grew across categories
05
GEO Citation Engine
Answer-first, structured content grew the pages AI engines quote from 368 to 4,500+ across ChatGPT, Gemini and AI Overviews.
→ Elchemy became a default source in AI answers
06
Multi-Engine AI Coverage
Prompt and topic monitoring across ChatGPT, Gemini, AI Overview and AI Mode guided where to build next.
→ AI prompt rankings grew from 18 to 9,000
- Behind the Work
Data-driven reviews kept the program compounding.
Every gain traced back to a tight measurement loop — search performance, conversions and AI visibility tracked together, month over month, so content and GEO effort always pointed at what moved the needle.
- Qoulomb × Elchemy
Measure, publish, cite, repeat
Search performance → conversions → AI citations, reviewed every month.
- Our monthly cadence
Search Performance Reviews
GSC clicks, impressions and average position tracked against the prior cohort.
Conversion Tracking
GA4 events — contact-form submissions and Talk-to-Expert clicks by page.
GEO Visibility Monitoring
Mentions, cited pages and prompt rankings across ChatGPT, Gemini, AI Overview & AI Mode.
~12×
Growth in pages cited across AI engines — from 368 to 4,500+ in five months, as Elchemy became a default source for chemical-sourcing answers.
In five months, Elchemy moved from page two to page one — nearly doubling organic clicks, growing search impressions 155%, and going from rarely cited to referenced in 4,500+ AI answers across ChatGPT, Gemini and Google AI Overviews.
Elchemy × Qoulomb
SEO + GEO program · Dec 2025 – Apr 2026
- Ready to Grow?
Is your brand missing from AI answers?
If you’re in chemicals, manufacturing or any B2B sourcing category, your buyers are already asking AI tools who to work with. Let’s make sure you’re the answer.
- Audit your SEO & AI visibility
- Find quick-win, buyer-intent keywords
- Map a content + conversion plan
- Show you how we'd earn AI citations