- DIGITAL TRANSFORMATION — MARCUS HI-TECH ENGINEERING
From 42 years offline to a digital powerhouse.
How a legacy aluminium die-casting manufacturer with no digital presence became a visible, lead-generating brand — through rebranding, a rebuilt website, social storytelling, SEO and email marketing.
Client
Marcus Hi-Tech Engineering
Industry
B2B Manufacturing
Founded
42 years in operation
Channels
Web · Social · SEO · Email
100M+
155+
80+
20+
- The Client
Four decades of engineering, no digital footprint.
Marcus is a 42-year-old B2B manufacturing company focused on producing aluminium-based die-casting components. The business had performed strongly for decades on reputation and relationships — and ventured into the digital landscape for the first time with Qoulomb.
Industry
B2B Manufacturing · Aluminium Die-Casting
Website
marcusindia.in ↗
Service Lines
Casting · Machining · Surface Treatments · Toolroom
Services Delivered
Website Rebranding · Social Media · SEO · Email Marketing
Starting Position
No digital presence · no marketing team · no defined ICP
Primary Goals
Establish brand identity online · Generate qualified leads
- The Challenge
A trusted name offline.
Invisible online.
Despite 40 years of successful operation, Marcus had no digital presence to speak of. Post-Covid, manufacturing brands across the industry began appearing digitally — and Marcus needed to leverage its legacy in the industry to grow the business the same way.
No brand identity online
Four decades of engineering credibility existed entirely offline. There was no digital brand for prospects to find, evaluate or trust.
No marketing team, no ICP
With no prior marketing function, there was no ideal customer profile and no consistent messaging across any channel of sales.
Competitors going digital first
Post-Covid, manufacturing brands moved online rapidly. Every month without a digital presence was ground conceded to competitors.
No lead generation engine
Business came through relationships alone. There was no campaign infrastructure, no CRM and no way to capture or nurture inbound demand.
- The Strategy
Five workstreams.
One digital transformation.
A comprehensive programme — website rebranding, social media presence, SEO and email marketing — built to give a legacy manufacturer every asset it needed to compete digitally.
Workstream 01
Ideal Buyer Persona & Brand Strategy
- Analysed previous and existing Marcus clients to find their most common traits
- Used the ICP to shape an overarching brand strategy
- Built an ICP from that analysis and tested it in market
- Created consistent messaging across every channel of sales
Workstream 02
Website Development
- Built on WordPress for speed, ease of editing and SEO friendliness
- 20+ pages of informative content in total
- Streamlined navigation with creative homepage sections for key solutions
- Interactive product showcase optimised for desktop and mobile
- Individual landing pages for each product and service — Casting, Machining, Surface Treatments, Toolroom
- Collaborated with subject matter experts for technical accuracy and industry standards
- AI-powered chatbot to answer queries and route users instantly
Workstream 03
Social Media Management
- Leveraged storytelling — testimonials, case studies and successful projects
- Created lead magnets with email-capturing forms as impressions grew
- Cultivated ongoing engagement to build long-term relationships
- Focused on product applications, which is what manufacturing buyers respond to
- Used HubSpot as CRM to nurture accounts from both social and the website
Workstream 04
SEO Strategy
- Long-tail, low-competition keyword targeting for rapid ranking gains
- High-value content with SMEs and expert writers — e-books, guides, whitepapers
- PR strategy including industry statistics reports quoted by other brands
- Mixed in mid-level competition terms, written for humans and optimised for Google
- Strategic backlinking through guest blogging on high-domain sites
- Thought leadership formats to establish expertise and industry authority
Workstream 05
Email Marketing
- Data acquisition via Hunter, Apollo and LinkedIn Sales Navigator for verified lists
- Personalised campaigns tailored to each segment
- Clear CTAs plus automated replies and follow-ups to move MQLs to SQLs
- Segmented audiences by specific needs and pain points
- Experimented with copy, design, delivery time and geographic variation
- Stack: Sender for delivery, NeverBounce for verification, Leadsbridge for testing
- The Results
A legacy brand, now competing digitally.
Inside the work
Brand strategy sessions and the social content engine
- Why It Worked
Six things that
made it stick.
By implementing a data-driven and comprehensive digital marketing strategy, Qoulomb transformed Marcus into a digital powerhouse — proof of what strategic partnership can bring to a B2B manufacturer.
01
ICP Before Campaigns
With no marketing team to inherit from, we built the ideal customer profile by analysing Marcus’s own past and present clients for common traits — then tested it.
02
SME-Verified Technical Content
In B2B manufacturing there is no space to compromise on accuracy, so subject matter experts reviewed content for technical detail and industry standards.
03
A Page for Every Capability
Individual landing pages for Casting, Machining, Surface Treatments and Toolroom — 20+ pages of real, informative content rather than one brochure site.
04
Long-Tail First, Then Authority
Low-competition long-tail keywords delivered rapid ranking gains, while guest blogging and PR-led backlinks built the domain authority to compete higher up.
05
Applications, Not Specifications
Manufacturing buyers care what a component does in the field. Social storytelling led with applications, testimonials and completed projects.
06
Verified Data, Tested Relentlessly
Hunter, Apollo and Sales Navigator produced verified lists; the team then tested copy, design, send times and geography — with HubSpot nurturing everything.
Qoulomb helped us bridge the digital gap and empower our marketing campaigns. From branding to execution, they've been our trusted consultants and top performers.
Marcus Santosh
Managing Director, Marcus Hi-Tech Engineering
- Ready to go digital
Is your legacy brand
invisible online?
If you’ve built decades of reputation offline but competitors are winning the digital ground, we build the brand, the site, the content and the pipeline to close that gap.
- Define your ICP and brand messaging
- Build a site that sells your capabilities
- Rank for the terms your buyers search
- Turn traffic into a real lead pipeline