Case Studies - SEO
How Qoulomb helped Maven Cluster boost organic traffic by 30X?
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Highlights
Qoulomb’s ROI focused approach delivered exactly what Maven Cluster wanted
Company Overview
Maven Cluster is an award-winning IT Company based in India. With their wide range of technical expertise, they served ambitious startups to market leaders over the years. With 2 offices specifically in Indore, India, and Melbourne, Australia, Maven Cluster has gained significant attention and recognition as a leading technology firm from the world’s leading platforms.
Why Maven Cluster was not growing at the expected rate?
The PROBLEM
Initial Stats about Website Authority and Traffic
Comprehensively understanding Maven Cluster reflected insights into their digital presence. Being an IT company with a successful and holistic portfolio, Maven Cluster as a Brand has a lesser value. The Online presence audit by Qoulomb revealed key areas where the company was missing certain impactful elements. With no content marketing strategy and little to negligible traffic on the website, Maven Cluster had no established medium of boosting brand credibility and building a good online presence.
Core Objective behind Rebrand & SEO Plan
The company wanted to enhance the brand value in the national as well as international market. Increasing brand awareness through online platforms and boosting organic traffic to the website were the key objectives.
So,
Here's the Answer to your HOW?
The Process Begins!
Qoulomb poured life into Maven Cluster SEO Metrics with highly creative, engaging, and full of valuable content. The multi-channel approach included extensive link building, content marketing, and SEO Optimization according to target keywords. With continuous efforts, the website started receiving significant traffic from the targeted audience within a month.
Success RoadMap
How we did it?
Qoulomb poured life into Maven Cluster SEO Metrics with highly creative, engaging, and full of valuable content. The multi-channel approach included extensive link building, content marketing, and SEO Optimization according to target keywords. With continuous efforts, the website started receiving significant traffic from the targeted audience within a month.
So, What's the plan to tackle the problems?
Website renovation for better clarity
Research to understand the target audience
Keyword Planning and Keyword Research
Keyword Optimization and Prioritization
Sitemap Structure Creation of the Website
Internal Linking of Different pages and Blogs
From the current website, it was clear that it needed a complete renovation. For better CTA placements and giving it the look-n-feel of a brand, the website had to get designed again. They took care of the website themselves with a collaborative effort with the Team of Qoulomb and the Design team of Maven Cluster. Qoulomb worked on the content strategy part simultaneously.
Consistent Growth of Traffic over the period of time.
The research was the first step to find out the best keywords that Maven Cluster should be ranked for. With the use of the keyword research tool – Ahref, we discovered the list of tens of keywords for Maven Cluster. Being an IT Company, there were many opportunities to get most of these keyword ranks on the first page.
The research was the first step to find out the best keywords that Maven Cluster should be ranked for. With the use of the premium keyword research tool – Ahref, we discovered the list of tens of keywords for Maven Cluster. Being an IT Company, there were many opportunities to get most of these keyword ranks on the first page.
But, How did you execute the planned strategy?
The EXECUTION!
A content marketing Web
Distribution across the platform
Directory submission and Backlinking
Catchy and Attractive Titles
On-Page SEO Optimization
Content Production at a large scale
Guest Blogging
– A content marketing Web
– Distribution across the platform
– Directory submission and Backlinking
– Catchy and Attractive Titles
– On-Page SEO Optimization
– Content Production at a large scale
– Guest Blogging
Shawez Shaikh, Co-Founder Maven Cluster
“ Our website was not able to reflect our work, culture, and values. With Qoulomb, we wanted to grow our digital presence with a focus on ROI also. Our UI/UX team was stunned by the suggestions and research of Team Qoulomb. Their creativity and our expertise were perfect for design renovation.”
After the first week of content production, we ran a quality check over content created and enhanced it for better results. Once, the content quality was as expected, we amplified the process of content creation. With a complete focus on Keyword density, proper internal linking, Readability score(Flesch-reading test score), engaging messages, and stats-based facts, the blogs were drafted for publishing.
More and More keywords started to rank as we kept working over Content Strategy.
It also included posting at various available sites with higher Domain Authority as Guest blogs.
Result
Shawez Shaikh, Co-Founder Maven Cluster
“ After just a month of working with Qoulomb, I started receiving messages from people about the brand. Hearing positive reviews was proof that we were on the right path. .”
Increase in the Domain Authority of the website
Referring Domains with DA from 24-79
After 6 months, many pages started to rank in the first page of Google.
From 6 months after we started, the continuous working over the blogs, Guest Blogging, adding new service pages, Maven Cluster started to rank on the first page for more than 10 Keywords. Growing conversions organically is the best marketing strategy for any business.
A content network created by Qoulomb was escalating the rankings of the website with traffic exponentially leveling up itself. The core of the complete content marketing strategy was – Creative and Engaging Content.
Shawez Shaikh, Co-Founder Maven Cluster
“ We are very much overwhelmed by the services and experience of working with Qoulomb. Not just the results but the content quality is top-notch. Getting regular publishing spaces in reputed sites is a great achievement for us. Thanks to the team of Qoulomb .”
The story doesn’t end here. We have collaborated with Maven Cluster for various projects for their clients and garnered results that have established them in the market for ever-growing Revenue.
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