From 19 users to 10,800 monthly visitors.

Qoulomb built Riverside B&J Hospital’s entire digital presence from scratch — turning a blank screen into the most visible superspeciality hospital in Navi Mumbai, without spending a single rupee on ads.

Client

Riverside B&J Hospital

Industry

Healthcare

Timeline

Dec 2024 – Mar 2026 (15 mo)

Channel

SEO + Content

330%

Organic traffic growth

756%

Impressions growth (409K → 3.5M)

660+

Keywords in Google top 10

1,063

Direct patient calls via Google My Business

Expert care, no digital footprint.

Riverside B&J is a superspeciality hospital in Kamothe, Navi Mumbai, founded by interventional cardiologists Dr. Pritish Bagul and Dr. Vinay Jaiswal. Their mission is delivering world-class cardiac, neurological, nephrology, urology and oncology care at affordable prices for the community they serve.

Despite exceptional clinical expertise, the hospital had no online presence whatsoever when Qoulomb came on board in December 2024. No website, no rankings, no Google My Business properly configured. Patients who needed them simply could not find them.

Industry

Healthcare · Superspeciality Hospital

Website

riversidebnj.com ↗

Specialties

Cardiac · Neurology · Nephrology · Urology · Oncology

Target Geography

Kamothe, Navi Mumbai & surrounding areas

Starting Position

No website · 0 keywords ranking · 19 organic users in month one

Primary Goals

Rank for local healthcare intent · Drive patient inquiries · Build lasting authority

Starting from zero in one of the hardest SEO categories.

Healthcare SEO is among the most competitive and trust-sensitive areas in digital marketing. Established hospitals with years of domain authority, hundreds of blog posts and thousands of backlinks dominate page one. Building a brand-new website and ranking it from zero required a strategy that was methodical and relentless.

No website at all

There was nothing to optimise — the entire site had to be designed and built from the ground up, with SEO baked into the architecture rather than bolted on later.

pages live at kickoff

Zero authority, zero backlinks

No domain authority, no backlinks and no content history — while competitors had five-plus years of SEO investment already compounding.

backlinks & domain authority

Invisible to local patients

Google My Business was barely set up and not a single keyword ranked — so patients searching for a cardiologist or neurologist nearby never saw the hospital.

organic users in the entire first month

No data to work from

No analytics setup and no baseline meant there was no measurement in place — every benchmark had to be created before progress could be tracked.

inbound digital patient inquiriesMOFU / BOFU content

15 months.
Built from nothing.

Foundation, then content, then authority — each layer compounding into the next until traffic multiplied and the hospital became the dominant online presence in its market.

Month 0

We designed and built the hospital website from scratch with clean architecture, proper schema markup, fast load times, and service pages structured to rank. GA4, Search Console and Google My Business were configured from day one.
Website built from scratch
GA4 & GSC configured
Schema markup implemented
GMB fully optimised

Month 3

Launched a systematic content programme covering 30 optimised landing pages and high-intent blog content around real patient searches: heart bypass costs, angiography, cholesterol management, kidney disease and neurological conditions.
30 pages optimised
19 → 416 organic users
First page-1 rankings
GMB calls begin

Month 6

Executed a 100-backlink campaign through profile submissions, link insertions and guest posts on authoritative medical websites. By July 2025 the site was pulling 795 organic users per month.
100 backlinks built
Authority Score 14 → 18
59 keywords in top 10
795 organic users/month

Month 9

The compounding effect of content, backlinks and technical SEO kicked in together. Sessions surged past 2,600 per month — and a single blog post on foods to avoid after angioplasty generated 7,561 sessions on its own.
500 keywords in top 10
7,561 sessions from one blog
Avg position 19.9 → 6
Non-branded clicks +334%

Month 15

By March 2026 the site reaches 10,800 monthly organic visitors, up from 19 just 15 months earlier. The hospital is now the dominant online presence in its local search market and is being cited by Google AI Overviews and major AI platforms.
10,800 monthly visitors
660 keywords in top 10
103 keywords in top 3
AI Visibility Score 17

Results that define the transformation.

Real patient searches.
Page 1 results.

These are the exact terms patients type when they need a cardiologist, neurologist or a hospital nearby. Riverside B&J now sits at the top of Google for all of them.

“advantages and disadvantages of removing uterus”

590 searches per month

“heart bypass surgery cost”

9,900 searches per month

“angiogram vs angioplasty cost”

320 searches per month

“angiography price in mumbai”

Ten high-quality blogs every month for six months — 60 in total — with no gaps in the schedule.

880 searches per month

"Sustained Link Building"

Guest posts and outreach grew referring domains from 220 to 336 and backlinks from 370 to 583, steadily rather than in bursts.

320 searches per month

“neurologist in kamothe”

Progress was tracked in SEMrush, Ahrefs and Search Console and benchmarked at 3- and 6-month intervals, so effort followed evidence.

110 searches per month

Patients finding the hospital..
Calling. Walking in.

Beyond rankings, the Google My Business optimisation is converting online searches into real physical visits. People searching “neurologist near me” or “cardiologist in Kamothe” are finding Riverside B&J and calling directly.

The principles
behind the results.

Nothing here was a shortcut. The site was built to rank, the keywords were chosen for patient intent, and every asset kept compounding — with no paid spend propping up a single number.

Built for SEO from Day One

The website was built with proper architecture, schema markup, fast load times and service pages structured to rank — with GA4, Search Console and GMB configured before launch.

→ Rankings started appearing within the first month

Patient Intent Over Vanity Traffic

Every keyword was chosen because a real patient searches it — bypass surgery cost, angiography price, neurologist in Kamothe — not because it looked good in a traffic report.

→ Traffic that converts into calls and visits

Content That Compounds

One blog on foods to avoid after angioplasty alone generated 7,561 sessions. Content built around genuine patient questions keeps earning traffic long after publication.

→ A single post outperformed most sites entirely

Authority Built Deliberately

A 100-backlink campaign through profile submissions, link insertions and guest posts on authoritative medical websites lifted Authority Score from 14 to 18 with 134 referring domains.

→ Earned the trust signals healthcare SEO demands

Local Search & GMB Discipline

Google My Business was fully optimised from day one and maintained throughout — turning “near me” searches into 3,699 profile interactions and 1,063 direct calls.

→ Online visibility became physical footfall

Zero Paid Spend

Every visitor, ranking and call came from organic search. Nothing was rented — the entire asset compounds and continues working month after month.

→ 10,800 monthly visitors, ₹0 in ad spend

In 15 months, a hospital with no website became the dominant online presence in its local search market — 10,800 monthly visitors, 660 keywords in Google's top 10, and 1,063 patients calling directly from search. Without a single rupee spent on ads.

Are patients finding
your hospital?

If you’re a hospital, clinic or healthcare brand that’s invisible in local search, we build the site, the content and the local presence that brings patients to your door.