- Email Marketing Services
Paid ads built for pipeline, not just click-through rates.
Most B2B ad agencies optimise for clicks and impressions. We optimise for qualified pipeline. Every campaign we run is tied to ICP targeting, conversion-optimised landing pages, and CRM attribution that traces ad spend to closed revenue.
Trusted by funded B2B companies
- The Problem
Why B2B performance marketing
so often fails to deliver.
Companies spend real budget on paid ads and have almost nothing to show in the CRM. The cause is almost never the channel. It is the approach.
01
Running B2C playbooks on B2B buyers.
B2B purchases involve multiple stakeholders, 3 to 12 month sales cycles, and rational business cases. Ads that work for consumer impulse purchases do not work for enterprise software decisions. Most agencies do not adapt.
02
Targeting demographics, not ICPs.
Targeting by age and interest reaches broad audiences that will never convert. B2B performance marketing requires job title, company size, industry, and intent-based signals to reach the people who can actually sign a contract.
03
Stopping at the click, not the close.
Reporting on impressions and clicks with no view into pipeline stage or revenue influenced means you cannot make smart budget decisions. If your agency cannot show you cost per opportunity, you are flying blind.
- What We Do
The full performance
marketing stack.
From search intent to social demand generation, we run and optimise every paid channel your B2B buyers use, connected through a single attribution system.
- Our Process
From first campaign to full revenue engine.
Four phases. No black-box optimisation. You see everything we do and why.
Phase 01 — Weeks 1–2
Audit and ICP Strategy
We audit your existing ad accounts, landing pages, and CRM pipeline to understand what is working and what is wasting budget. Then we define your ICP at the campaign level: job titles, company sizes, industries, pain points, and offer positioning that earns a click from a real buyer.
Phase 02 — Weeks 3–4
Tracking, Attribution, and Setup
Before a single ad goes live, we set up full-funnel tracking: Google Tag Manager, LinkedIn Insight Tag, Meta Pixel, HubSpot CRM integration, and offline conversion tracking so every lead is attributed back to the campaign that generated it. We do not launch until attribution is airtight.
Phase 03 — Ongoing
Launch, Creative, and Optimisation
We build campaign structure, write every ad, and design landing pages before launch. In the first 30 days, we run structured A/B tests on headlines, copy, creative formats, and audiences. Every week we optimise bids, budgets, and targeting based on what is generating qualified pipeline, not just clicks.
Phase 04 — Monthly
Report, Scale, and Compound
Monthly reports show you cost per lead, cost per qualified opportunity, pipeline influenced, and revenue attributed to paid. We use performance data to scale what is working, pause what is not, and identify new keyword, audience, and channel opportunities. Your ad programme gets sharper every month.
- Why Choose Qoulomb
Performance marketing services that start withyour sales cycle, not your ad account.
Most B2B paid programmes are set up for volume. We build them for conversion, starting with where your buyers are in the funnel and what it actually takes to move them.
- Every channel earns its place
We audit your current spend before recommending anything. If a channel is not contributing to pipeline, it gets cut or restructured. Budget follows evidence.
- Targeting built around your ICP
Job title and industry are a starting point. We layer in intent signals, account lists, and behavioural data so your ads reach the buyers who are already looking.
- Creative that speaks to B2B buyers
SaaS and enterprise buyers do not respond to consumer ad formats. Our creative is built around the specific objections, timelines, and stakeholders your sales team deals with every day.
- Full-funnel, not just top of funnel
We run awareness, consideration, and retargeting as a connected system. Each stage has its own KPIs and feeds the next, so spend at the top of the funnel actually shows up at the bottom.
- Reporting your leadership team can read
You see cost per opportunity, influenced pipeline, and ROAS by channel, not a dashboard full of CTRs and impression share.
- Client Results
Paid spend that turns into
closed revenue.
4.8x
ROAS on Google Search campaigns in 6 months
We were spending on Google with no idea what it was generating in the CRM. Qoulomb rebuilt everything, connected attribution through HubSpot, and within 90 days we could see every rupee tied to actual pipeline.
Mehul Singhal
Product Marketer, Elchemy
68%
Reduction in cost per qualified lead on LinkedIn
LinkedIn was too expensive to justify before Qoulomb reworked our ICP targeting and landing page. Now it is our most reliable source of senior decision-maker conversations.
Jose Russo
Head of Marketing, Gain
$3.2M
Pipeline generated from paid in the first year
We went from almost no paid presence to having Google and LinkedIn as our two biggest pipeline channels in under 12 months. The reporting clarity alone changed how we plan budget across the business.
Neha Sarwal
Marketing Head, Trueloyal
- Why Qoulomb
Qoulomb vs. a
performance marketing agency.
- FAQ
Questions about
performance marketing services.
We’d rather answer these before a call than waste 30 minutes on both sides going in blind.
What is performance marketing?
Performance marketing is a results-driven approach to paid advertising where every campaign is measured against specific business outcomes such as leads, pipeline, demo bookings, or revenue. Unlike brand advertising, performance marketing is fully attributable and optimised to a cost per acquisition or return on ad spend target. For B2B companies, we extend this to pipeline and revenue attribution, not just lead counts.
What is the difference between performance marketing and digital marketing?
Digital marketing is the broader discipline covering all online marketing activity including SEO, content, social, and paid. Performance marketing is a subset focused specifically on paid channels that can be directly measured against conversion outcomes. At Qoulomb, we connect performance marketing to SEO and content so paid and organic channels reinforce each other rather than operate in isolation.
What performance marketing channels does Qoulomb manage?
We manage Google Search and Display Ads, LinkedIn Ads (Sponsored Content, Message Ads, Lead Gen Forms), Meta campaigns for B2B lead generation, and retargeting across all channels. We also manage landing page CRO and full-funnel attribution reporting through HubSpot to connect ad spend to pipeline and revenue.
How much does performance marketing cost?
B2B performance marketing agency retainers typically range from $2,000 to $15,000 per month in management fees, separate from your ad spend. The right budget depends on your target cost per acquisition, competitive landscape, and growth goals. We offer a free performance audit to recommend a starting budget based on your specific situation, market, and ICP.
What ROAS or cost per lead can I expect?
Results vary by industry, offer, and ICP quality. Qoulomb B2B clients typically see a 3 to 5 times return on ad spend within 90 days of campaign optimisation. More importantly, we measure success in pipeline influenced and revenue attributed, not just ROAS, because B2B sales cycles are long and a single click attribution model understates the real value of paid media.
How long does performance marketing take to show results?
Google Search campaigns typically generate qualified leads within 2 to 4 weeks of launch. LinkedIn campaigns often take 4 to 8 weeks to optimise due to higher CPCs and longer intent signals. We set up tracking and attribution from day one so you see leading indicators (clicks, CPL, lead quality) before pipeline materialises in your CRM.
How is B2B performance marketing different from B2C?
B2B performance marketing requires job title and company-level targeting, longer attribution windows spanning weeks or months, multi-touch pipeline tracking across a buying committee, and messaging that builds a business case rather than triggering personal desire. Most performance marketing agencies apply the same playbook to B2B and B2C. Qoulomb is built specifically for B2B buying cycles, enterprise decision-making, and long sales cycles.
Do you manage our existing ad accounts or start fresh?
Both. If you have existing Google or LinkedIn accounts, we audit them first and rebuild what is underperforming. We often find significant budget waste in match types, audience overlap, and poor landing page alignment that we can fix quickly. If you are starting from scratch, we set up full campaign structure, tracking, and creative from the ground up before spending anything.
How do you attribute revenue to performance marketing?
We set up HubSpot or CRM-level attribution so every lead and deal can be traced back to the specific ad, campaign, and channel that influenced it. This includes offline conversion tracking where deal stage updates in your CRM are fed back to Google and LinkedIn so the platforms optimise toward revenue, not just form fills. Monthly pipeline reports show cost per qualified lead, cost per opportunity, and revenue influenced by paid media.
- Get Started
Find out exactly where your paid spend is being wasted.
Book a free performance audit. We will review your existing Google, LinkedIn, and Meta accounts, identify the biggest opportunities and waste, and show you what a pipeline-driven paid programme looks like for your business.
- Full ad account audit at no cost
- ICP targeting review across all active channels
- Attribution gap analysis in HubSpot or your CRM
- We work with companies investing $5K+ per month in ads