When your buyers ask ChatGPT, Perplexity or Google AI which vendor to choose, you need to be in that answer. We make that happen systematically.
2,217% AI traffic growth for Zetwerk in 9 months · 200+ B2B brands scaled · GEO specialists since 2023
B2B brands we have made visible in AI search
Generative Engine Optimisation (GEO) is the practice of making your brand the answer that AI engines cite, recommend and summarise when your buyers research vendors in your category.
When a CMO asks ChatGPT "which B2B SEO agency should I consider," there is a list in that response. Either your brand is on it, or your competitor's is. GEO determines which.
Traditional SEO and GEO are not the same thing. Both matter. We do both and we make them compound together.
This is what GEO does. Your brand, cited by AI, unprompted.
And they don't even know it. These are the three gaps that keep you out of AI-generated answers while your competitors get recommended instead.
AI engines parse content differently from search crawlers. Without E-E-A-T signals, entity clarity, citation-friendly structures and specific semantic patterns, your content gets skipped entirely in AI-generated responses.
LLMs build knowledge from entity relationships, not just links. If your brand, people and products don't appear in structured data, Wikidata and authoritative citations, AI engines simply don't know you exist with confidence.
GEO is still early. The brands that move now will own the AI search positions for their category for years. Every month you wait, a competitor earns another citation that bumps you lower in AI-generated vendor lists.
GEO is not a single tactic. It is a system. Every layer works together to make your brand the answer AI engines reach for in your category.
We audit your current AI citation status across ChatGPT, Perplexity, Claude and Google AI Overviews. You see exactly which queries mention your brand, which mention competitors, and the precise gap we need to close before doing anything else.
We build your brand's entity presence across structured data, Wikidata entries, Wikipedia citations, authoritative mentions and cross-platform consistency so AI engines can confidently identify and cite your brand as a real, trusted entity.
We produce content engineered to be cited by AI engines — factual depth, citation-friendly formatting, entity relationships, FAQ structures, comparison content and thought leadership that LLMs prefer to source from when generating vendor answers.
We optimise your existing pages specifically to appear in Google AI Overviews — the AI-generated summaries that appear above position one for 40% of queries. Structured answers, concise definitions, comparison tables and authoritative source signals all play a role.
AI engines trust brands mentioned in trusted publications. We run digital PR and editorial outreach to earn citations from the exact publications that LLMs are trained on, multiplying your AI citation probability across every platform.
We track your AI citation frequency, share of voice across platforms, AI-referred traffic in GA4, and which queries mention your brand versus competitors. Monthly reports show the compounding effect in clear, measurable numbers your leadership team will understand.
A structured four-phase approach that moves from baseline to compounding AI visibility, systematically and measurably.
Week 1 to 2
We measure your current AI citation rate across all major platforms, audit your entity presence, and map competitor citations. You get a clear before-state and a prioritised action plan ranked by impact.
Week 3 to 4
We build your GEO content plan: which pages to optimise, which new content to create, which entities to establish, and which publications to target for authoritative citations that feed AI training data.
Month 2 to 4
Content ships weekly. Structured data implemented across key pages. Entity citations built on authoritative platforms. Digital PR outreach earns editorial mentions that feed AI training data directly.
Month 5 onward
Monthly GEO reports track citation frequency, AI traffic growth and share of voice. We expand into new query clusters and double down on what is earning the most citations across AI platforms.
We have been doing GEO since before it had a name. While most agencies are just adding it to their pitch deck, we have nine months of measurable client results to show you.
We started optimising for AI engines before most agencies even recognised GEO existed. That head start translates directly into proven playbooks, real benchmarks and measurable results for every new client.
The 2,217% AI traffic result for Zetwerk is documented and measurable, achieved over nine months using the same GEO methodology we apply to every new engagement.
AI engines don't operate in isolation from traditional search. Our GEO work amplifies your existing SEO investment and vice versa. You get dual visibility without double the cost.
We understand how enterprise and mid-market B2B buyers research vendors. Our GEO targets the exact queries your ICP asks AI engines, not generic high-volume terms that drive the wrong traffic.
A live dashboard tracks your AI citation share, AI-referred traffic in GA4, and which AI-generated answers mention your brand versus competitors. Real data, every month, no guesswork.
Both matter. Neither replaces the other. Here is how they work differently so you know exactly what you are investing in.
GEO is new enough that most teams still have fundamental questions. We would rather answer them here than use a sales call to do it.
Book a free 30-minute GEO audit. We'll check your AI citation status, show you which queries your competitors own, and give you a clear action plan. No pitch, no obligation.
We respond within one business day. You talk to our GEO strategy team directly.
No commitment. No pitch deck. Honest insights in 30 minutes.
