- GEO and AI SEO Services
Be the brand AI engines recommend.
When your buyers ask ChatGPT, Perplexity or Google AI which vendor to choose, you need to be in that answer. We make that happen systematically.
2,217% AI traffic growth for Zetwerk in 9 months | 200+ B2B brands scaled | GEO specialists since 2023
B2B brands we have made visible in AI search
AI traffic growth, Zetwerk
AI share of total traffic achieved
Keywords appearing in AI Overviews
Average time to measurable AI citations
- What is GEO
Search changed.
Most brands haven't.
Generative Engine Optimisation (GEO) is the practice of making your brand the answer that AI engines cite, recommend and summarise when your buyers research vendors in your category.
When a CMO asks ChatGPT “which B2B SEO agency should I consider,” there is a list in that response. Either your brand is on it, or your competitor’s is. GEO determines which.
Traditional SEO and GEO are not the same thing. Both matter. We do both and we make them compound together.
- The Problem
Most B2B brands are
invisible to AI engines.
And they don’t even know it. These are the three gaps that keep you out of AI-generated answers while your competitors get recommended instead.
01 — Content
Written for humans, not for LLMs
AI engines parse content differently from search crawlers. Without E-E-A-T signals, entity clarity, citation-friendly structures and specific semantic patterns, your content gets skipped entirely in AI-generated responses.
02 — Entity
No presence in AI knowledge graphs
LLMs build knowledge from entity relationships, not just links. If your brand, people and products don’t appear in structured data, Wikidata and authoritative citations, AI engines simply don’t know you exist with confidence.
03 — Timing
Your competitors got there first
GEO is still early. The brands that move now will own the AI search positions for their category for years. Every month you wait, a competitor earns another citation that bumps you lower in AI-generated vendor lists.
- What's Included
Everything needed
to own AI search.
GEO is not a single tactic. It is a system. Every layer works together to make your brand the answer AI engines reach for in your category.
01
GEO Auditand Baseline
We audit your current AI citation status across ChatGPT, Perplexity, Claude and Google AI Overviews. You see exactly which queries mention your brand, which mention competitors, and the precise gap we need to close before doing anything else.
02
Entity Buildingand Knowledge Graph
We build your brand’s entity presence across structured data, Wikidata entries, Wikipedia citations, authoritative mentions and cross-platform consistency so AI engines can confidently identify and cite your brand as a real, trusted entity.
03
LLM-Ready Content Creation
We produce content engineered to be cited by AI engines — factual depth, citation-friendly formatting, entity relationships, FAQ structures, comparison content and thought leadership that LLMs prefer to source from when generating vendor answers.
04
AI Overview Optimisation
We optimise your existing pages specifically to appear in Google AI Overviews — the AI-generated summaries that appear above position one for 40% of queries. Structured answers, concise definitions, comparison tables and authoritative source signals all play a role.
05
Authority and Citation Building
AI engines trust brands mentioned in trusted publications. We run digital PR and editorial outreach to earn citations from the exact publications that LLMs are trained on, multiplying your AI citation probability across every platform.
06
GEO Reportingand Tracking
We track your AI citation frequency, share of voice across platforms, AI-referred traffic in GA4, and which queries mention your brand versus competitors. Monthly reports show the compounding effect in clear, measurable numbers your leadership team will understand.
- How We Work
From invisible to
cited in 90 days.
A structured four-phase approach that moves from baseline to compounding AI visibility, systematically and measurably.
Week 1 to 2
GEO Audit and Baseline
We measure your current AI citation rate across all major platforms, audit your entity presence, and map competitor citations. You get a clear before-state and a prioritised action plan ranked by impact.
01
Week 3 to 4
Entity and Content Strategy
We build your GEO content plan: which pages to optimise, which new content to create, which entities to establish, and which publications to target for authoritative citations that feed AI training data.
02
Month 2 to 4
Execution and Building
Content ships weekly. Structured data implemented across key pages. Entity citations built on authoritative platforms. Digital PR outreach earns editorial mentions that feed AI training data directly.
03
Month 5 onward
Track, Expand and Compound
Monthly GEO reports track citation frequency, AI traffic growth and share of voice. We expand into new query clusters and double down on what is earning the most citations across AI platforms.
04
- Case Study
How Zetwerk increased AI traffic by 2,217% in
nine months.
Zetwerk, a manufacturing unicorn with GMV crossing $2 billion, needed to reach enterprise CXOs in the US and Europe through AI-powered research channels. Here is exactly what happened.
- Why Qoulomb for GEO
Not just an agency.
Your extended Marketing Team.
We have been doing GEO since before it had a name. While most agencies are just adding it to their pitch deck, we have nine months of measurable client results to show you.
- GEO specialists since 2023
We started optimising for AI engines before most agencies even recognised GEO existed. That head start translates directly into proven playbooks, real benchmarks and measurable results for every new client.
- Proven results, not theory
The 2,217% AI traffic result for Zetwerk is documented and measurable, achieved over nine months using the same GEO methodology we apply to every new engagement.
- GEO plus SEO, not GEO instead of SEO
AI engines don’t operate in isolation from traditional search. Our GEO work amplifies your existing SEO investment and vice versa. You get dual visibility without double the cost.
- B2B buyer focus only
We understand how enterprise and mid-market B2B buyers research vendors. Our GEO targets the exact queries your ICP asks AI engines, not generic high-volume terms that drive the wrong traffic.
- Measurable AI citation tracking
A live dashboard tracks your AI citation share, AI-referred traffic in GA4, and which AI-generated answers mention your brand versus competitors. Real data, every month, no guesswork.
- GEO vs Traditional SEO
Understand the
difference.
Both matter. Neither replaces the other. Here is how they work differently so you know exactly what you are investing in.
- FAQ
Honest answers
up front.
GEO is new enough that most teams still have fundamental questions. We would rather answer them here than use a sales call to do it.
What is GEO or Generative Engine Optimisation?
GEO is the practice of optimising your content so it gets cited and recommended by AI engines like ChatGPT, Perplexity, Claude and Google AI Overviews when buyers search for vendors in your category. It requires a fundamentally different approach from traditional SEO.
How is GEO different from traditional SEO?
Traditional SEO targets Google’s ten blue links. GEO targets the AI-generated answers that now appear above those links and in standalone AI tools like ChatGPT and Perplexity. Both matter and work together. Doing GEO without SEO is sub-optimal, which is why we include both in every engagement.
How do you track whether GEO is working?
We track AI-referred sessions in GA4 — ChatGPT, Perplexity and other AI engines show as referral sources. We also monitor your keyword appearance in Google AI Overviews through Search Console and run monthly manual audits testing your brand’s citation rate in target AI engines for category queries.
How long does it take to appear in AI answers?
Entity building and structured data changes can show early impact in 4 to 8 weeks. Meaningful, consistent citation frequency typically develops over 3 to 6 months. The Zetwerk result of 2,217% AI traffic growth was achieved over nine months of systematic GEO work.
Do I need GEO if I already invest in SEO?
Yes. A brand ranking number one on Google for a keyword can still be completely absent from AI-generated answers for that same query. As AI search adoption grows among B2B buyers, GEO is becoming as important as traditional SEO for enterprise-level visibility and vendor discovery.
Is GEO only for large enterprise companies?
GEO delivers the highest ROI for companies with clear category positioning and existing domain authority. Mid-market B2B companies from Series A onward get strong results. Pre-PMF startups benefit more from traditional SEO first, then layer in GEO once category positioning is clearly established.
- Get Started
Ready to become the brand AI engines recommend first?
Book a free 30-minute GEO audit. We’ll check your AI citation status, show you which queries your competitors own, and give you a clear action plan. No pitch, no obligation.
We respond within one business day. You talk to our GEO strategy team directly.