Qoulomb

Book a call

Web Design | SEO | Content Marketing

We helped Zetwerk 2.3X its traffic in 6 months by adding 960 new keywords.

X

Organic Impressions

k+

Organic Traffic

+

Content Pieces

bangalore-office

About Project:

Zetwerk, a manufacturing unicorn with ARR >> $300M, wanted to expand its presence among enterprise buyers in the US and Europe, especially CXO, CXO-1, and CXO-2 level executives in procurement and supply chain functions.

The goals were to

  • Build visibility among senior enterprise decision-makers (CXOs, VPs, Directors) in the US and Europe.
  • Create a full-funnel marketing engine that would guide enterprise prospects from awareness to conversion.
  • Generate qualified enterprise leads and shorten the B2B sales cycle.
  • Strengthen Zetwerk’s positioning as a trusted global manufacturing partner for CXOs

Challenge

  • Enterprise Sales Cycle: CXO-level buyers require multiple touchpoints and proof of ROI before engagement.

  • Market Penetration: Limited visibility in US and Europe, with traffic concentrated in India.

  • Positioning Gap: Landing pages and content were generic; not tailored to enterprise executives.

  • Competitive SEO Environment: Difficult to rank for global manufacturing and procurement keywords relevant to decision makers.

Solution

Our manufacturing-dedicated team for content combined with our experienced folks for SEO, we took a multifaceted approach, crafting varied and captivating content and fine-tuning technical aspects of their website. 

Our UI and marketing specialists worked on optimizing the landing page based on data from Hotjar Analytics and Google Analytics.

Tactic #1 - Collaboration with US-based PR and Guest Blogging sites!

While Zetwerk’s target market was the North American region, a significant amount of its traffic came from India. 

To effectively target the North American market, we collaborated with US-based brands to gain PR coverage for Zetwerk. Every month we engaged with 12+ Guest Blogging sites to get expert-led content published on them.

This partnership expanded Zetwerk’s reach and established credibility and trust within the target market.

Full-Funnel Marketing Solutions

Top Funnel (Awareness – Targeting CXOs):

    • Produced thought-leadership blogs, industry reports, and whitepapers addressing procurement and manufacturing challenges faced by CXOs.

    • Distributed content via LinkedIn campaigns targeting CXOs and VPs in US & Europe.

    • Earned placements on executive media platforms and manufacturing leadership publications.

Middle Funnel (Consideration – Engaging CXOs & Senior Leaders):

  • Created case studies, ROI calculators, and industry benchmarks to help CXOs compare solutions.

  • Conducted webinars and panel discussions with subject matter experts relevant to supply chain executives.

  • Implemented email nurture sequences tailored to enterprise personas (procurement heads, plant operations leaders, CFOs).

Bottom Funnel (Decision – Converting Enterprise Leads):

  • Redesigned landing pages with enterprise credibility signals: case studies, enterprise logos, analyst mentions, certifications.

  • Optimized CTAs and forms for senior executive conversion (shorter forms, clear ROI-based messaging).

  • Enabled sales enablement content: executive one-pagers, board-level pitch decks, and video explainers for CXOs.

Scaling the SEO

WhatsApp Image 2024-02-24 at 3.13.48 PM (1)
WhatsApp Image 2024-02-24 at 3.13.34 PM (1)
WhatsApp Image 2024-02-24 at 3.38.43 PM

Creating a predictable plan with accurate projections:

Recognizing the pivotal role of content in attracting and engaging target audiences, we crafted a multifaceted content development strategy. This encompassed the creation of compelling white papers, engaging eBooks, impactful case studies, enticing lead magnets, and informative blogs.

By diversifying our content offerings, we ensured a well-rounded approach to capturing audience attention and delivering valuable industry insights.

Technical SEO Optimization:

We conducted an extensive technical SEO audit and found that many pages must be optimized for mobile devices. Our first target was to get a score on Pagespeed insights over 80.

Additionally, we implemented Image Schema, fine-tuned meta tags, and optimized page load speed. The progress was visible in the results and key KPIs in our weekly meeting.

Check our Technical SEO Optimization Checklist:

Technical SEO Checklist

Strategic Off-Page SEO Backlinking:

After analyzing the backlinking profile, it was evident that Zetwerk was listed in only some important USA-based marketplaces dedicated to manufacturing brands. Further, we ensured that Zetwerk is listed as a top Supplier in Thomasnet, Thomson Data, Fabaloo, and more.

We also targeted top manufacturing publications and events across the USA to get Zetwerk featured and known in the targeted geography. This amplified Zetwerk's industry standing and earned quality backlinks from sites with 50+ DA.

Redesigning landing pages and getting 2X conversions

Changing the Information Architecture of pages:

For Google ads and SEO-focused landing pages, we revamped the landing pages, including decision-driving sections like
- Why Zetwerk is the leader of Smart Manufacturing
- Projects completed by Zetwerk were most efficient in the Industry
- The manufacturing detailing and success of projects celebrated by the client

Bringing the CTAs in right position:

To ensure that visitors are also converting via forms and demo calls, we placed small strips between 3 sections with a CTA.

Along with it, giving 2 options to connect with the Zetwerk sales team increased the rate of inquiries per page.

Modern design, Branding, and Unique approach:

Our design ensured that Smart manufacturing is not just slang used to represent Zetwerk. It resonated with the elements used and extensively used the elements of the logo to bring brand recall. This helped us catch the attention of visitors within the first 3 seconds.

Why is our client satisfaction score 95%?

For each project, we blur the line between an in-house team and an agency. How? – With a dedicated project manager. When you work with us, you get not only your extended marketing team but a dedicated person working only on your project. It allows you to have complete control, real-time updates, and smooth communication.

Tactic #2 - Creating Content Customized to Manufacturing

We always ensure that the content generated is highly relevant and accurate for the Industry. We collaborate closely with subject matter experts (SMEs). We hire them temporarily or permanently based on the scope of work and duration of the project.

This involved conducting in-depth interviews with industry insiders and providing specialized training to our writers.

By leveraging the insights and expertise of SMEs, we ensured the production of high-caliber, industry-specific content that resonated deeply with Zetwerk’s target audience. It established Zetwerk as the thought leader in the Industry alongside attracting attention from CXOs because of highly expert content.

Expert-led Content Generation

Beyond blogs, we produced whitepapers, reports, guides and much more:

To actually create an impact on CXOs of billion-dollar companies, the content should be multi-format. Our focus was to create a “Resources” page.

  • Whitepapers
  • Industry trends reports
  • Blogs
  • How-to guides
  • Ebooks
  • Infographics
  • LinkedIn posts and articles
  • Short-form videos for social media

Read our content here -

https://www.zetwerk.com/resources/knowledge-base/aluminum-extrusions/

From the amalgamation of marketing + manufacturing:

At every step of content creation, the key was to have the detail of a manufacturing expert but the focus of a marketing expert.

With reviews and checks performed in a step-wise manner, we were able to ensure that the content produced was SEO-optimized & conversion-focused. But at the same time, content had the nitty gritty done by a manufacturing professional.

Content repurposing at every step:

We understand that every second of a Subject Matter Expert is invaluable. Therefore, we document content in such a way that it produces multiple formats of content. While writing a whitepaper, we can create multiple blogs, social media posts, and internal training documents.

From a video of the product, we are able to create how-to guides, ebooks, and short-form videos for social media.

End-to-end content publishing, design, and delivery:

It was not just writing the content but managing it completely until the ROI hits. Our team has developers, designers, and website experts in-house allowing us to deliver everything you need.

We design thumbnails, and infographics, edit videos, create short-form videos, and optimize them for SEO. Even after, we track the visitor count, impressions, and other key KPIs to ensure results are delivered.

Creation of Industry Reports and Infographics:

We also generated extensively researched industry reports and eye-catching infographics.

These resources, such as "Top 50 Manufacturing Trends for 2022" and "Top 50 Aluminum Extrusion & Die Casting Manufacturing Trends for 2023," acted as databases of industry information.

Additionally, we created infographics brimming with industry statistics and brand references. These assets earned recognition from industry leaders and facilitated the acquisition of premium backlinks from revered domains.

Check our Technical SEO Optimization Checklist:

Read More

Results

50- %

Traffic growth

50–60% in 6 months, with 2.3× increase in enterprise CXO traffic from the US & Europe.

+

keywords started ranking in top 10:

The implementation of strategic SEO tactics led to a substantial improvement in search engine rankings. Over a period of six months, Zetwerk witnessed an increase in the rankings of key keywords, with many keywords entering the top 10 and top 3 positions.

+

High Quality Backlinks:

Through targeted backlink building efforts, Zetwerk amassed over 1560+ high-quality backlinks, further enhancing its online authority and credibility.

2× increase in qualified enterprise leads, with CXO and VP-level inquiries up by 5×.

Shift in Target Audience:

With a focused strategy aimed at the North American market, Zetwerk experienced a notable shift in website traffic, with a greater proportion of visitors originating from the target geography.

In 5 months:
US grew from 10% → 38%,

Europe grew from 3% → 12%.

Growth in Revenue by 5X :

Revenue grew by 5× during engagement, directly influenced by full-funnel campaigns.

Zetwerk was able to build a strong presence with enterprise CXOs in global markets.

Testimonial

‘With Zetwerk, I collaborated closely with Qoulomb, witnessing their exceptional talent in content creation and SEO strategy. Their innovative approaches consistently resonated with our audience, delivered with meticulous execution. I enthusiastically recommend Qoulomb for any SEO or Content project, given their dedication and proven track record.’

Gopal Krishna

Head of Marketing & Sales - NAB Unit Zetwerk

Case Stories

Website Design that converted 4X visitors with compelling content and Redesign

How Qoulomb play a major role in boosting website traffic of GraffersID?

Rebranded a multi-national company for better market Positioning

Read More

Many Problems. One Solution.

Book a Call and give your brand the best opportunity to develop and grow.

Show me solutions