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From 0 to 30+ Leads per month: How SEO Helped AVM Rank for 275+ Keywords & Expand Across India

Client Overview

Name: AVM Infotech
 Industry: Educational Technology (EdTech)
 Products & Services: Robotics Labs, STEM Lab Setup, Virtual Classrooms, Smart Boards, Interactive Panels
 Target Audience: Schools, Educational Institutions, Government Tenders, STEM-focused Private Sector
 Website: avminfo.in

AVM Infotech is a growing EdTech brand offering full-stack digital learning infrastructure across India. Despite solid offline traction, they were missing search visibility online—especially for local markets. Their goal was clear: become the go-to brand for robotics and smart classrooms across Indian cities.

The Challenge

AVM had a product-market fit—but their online strategy didn’t reflect it. Their website lacked city-targeted landing pages, their blog wasn’t capturing long-tail traffic, and rankings were fragmented.

Challenges identified:

  • Minimal keyword rankings and limited reach in Tier 1/2/3 cities

  • No local SEO structure

  • Underutilized blog section

  • Lack of backlinks and domain authority

The Strategy

Our 3-part strategy blended content, technical SEO, and city-level targeting to build a national footprint:

Content Authority

  • Created 35+ SEO-optimized blogs
  • Focused on trending, evergreen education topics: STEM labs, Digital Boards, CBSE skill education, Smart Classrooms
  • Implemented internal linking, thumbnail optimization, and structured formatting for better crawlability

Local SEO Expansion

  • Rolled out 40+ city-specific landing pages (e.g., “Robotics Lab Provider in Bhopal”)
  • Optimized metadata, headlines, and CTA placement for conversion and ranking
  • Built a location-first URL and H1/H2 structure for Google to understand intent

On-Page + Off-Page SEO

  • Fixed meta title issues, optimized site architecture
  • Fixed meta title issues, optimized site architecture
  • Ensured technical hygiene (indexing, canonical tags, sitemaps, mobile responsiveness)

Results Achieved

📈 Results Over 4 Months

Metric

Nov 2024

Feb 2025

% Growth

    

Organic Traffic

804

1020

+27%

Keywords Ranking (India)

150

163

+8.6%

Total Keywords Ranked (Global)

232

275+

+18.5%

Blogs Published

8

35+

+129%

City-Specific Landing Pages

0

40+

Transformational

Backlinks Built

—

175

Boosted Authority

Referring Domains

—

14

Added Credibility

Keyword Wins

By February 2025, AVM ranked on Page 1 for high-intent, high-volume keywords:

  • #1 – “VR labs in schools”
  • #1 – “Robotics lab design”
  • #2 – “Robotics lab setup requirements”
  • #3 – “Importance of robotics for students”
  • #5 – “Interactive panel companies”

Also appeared in 36+ SERP Features, including “People Also Ask.

Month-by-Month Progress

🗓 November 2024

Users: 1,000

Keywords Ranked: 232

Blogs Published: 8

🗓 December 2024

Keywords Climbed: 283

Users: 1,200

Organic Traffic: 873

Landing Pages: 8

🗓 January 2025

Peak Traffic: 1155 users

Top 10 Rankings: 47 keywords

New Blogs: 13+

Pages Indexed: 6

🗓 February 2025

Organic Traffic: 1020 (temporary dip due to title bug)

Landing Pages Added: 20+

Referring Domains: 14

Blogs Written: 9 (5 pending approval)

Backlinks Created: 175

Tools & Techniques Used

 

Category

Tool / Technique

Keyword Research

SEMrush, Google Keyword Planner

Blog SEO

Surfer SEO, Google NLP Integration

Technical Fixes

Screaming Frog, Ahrefs Audit, GSC

Local SEO

Location-Specific URL Architecture, Metadata Optimization

On-Page SEO

Schema Markup, H1/H2 Rewrites, Internal Linking

Off-Page SEO

Manual Outreach, Guest Posting, Edu Backlinks

Reporting & Tracking

Google Analytics, Google Search Console, Looker Studio Dashboards

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Qoulomb turned our website into our best-performing sales rep. Their SEO strategy helped us rank across India and lead in key education categories like robotics and STEM. The impact was fast, measurable, and exactly what we needed.”

Team AVM Infotech

The Transformation

In just 4 months, AVM became a national SEO authority in the EdTech space. From STEM blogs to regional ranking pages, the website now acts as an inbound engine, not a static brochure.

From invisible to indispensable. From SERP to Sales. That’s Qoulomb.

Ready to turn your website into your #1 lead generator?

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