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SEO | Content | Web Design

How Qoulomb Helped Humans Doing Generate 1300 Monthly Visitors and 200+ Potential Leads with SEO

Client Overview

Industry: IT Staffing
 Client: Humans Doing
 Services Provided: Full-stack SEO, Content Marketing, Landing Page Design, and Website Optimization

Humans Doing is a tech-driven IT staffing company. They approached Qoulomb with one goal: generate high-quality inbound leads from relevant decision-makers — primarily recruiters and tech managers.

Goals:

  • Build an SEO engine from scratch
  • Attract highly relevant traffic (ideal customer profile)
  • Capture early leads within 3–4 months
  • Build domain authority and brand trust
  • Increase website visibility across regions and buyer personas

What We Did

Built SEO from the Ground Up

Humans Doing had limited organic visibility — ranking for only 47 keywords. We started with a deep technical and strategic foundation:

  • Ran a technical SEO audit and resolved all crawling/indexing issues
  • Structured the website for SEO (internal linking, optimized metadata, improved speed)
  • Created LLM-optimized content with AI Overview support using structured Q&A blocks and llm.txt to increase snippet visibility

Developed a Dual Content Funnel Strategy

We created a blend of Top-of-the-Funnel (TOFU) and Bottom-of-the-Funnel (BOFU) content:

TOFU: For Authority + Brand Awareness

  • Long-format blog posts
  • Industry trend articles
  • SEO-optimized glossary and educational pieces
  • Content clusters around foundational keywords

BOFU: For Lead Capture

  • Case studies
  • Testimonials
  • Regional and service-specific landing pages
  • White papers
  • Lead-focused blog posts targeting high-intent search terms

Created a Transparent System for the Client

To build long-term trust with the client’s leadership team, we implemented:

  • A shared task tracker (Google Sheets + Trello) to provide full visibility
  • One shared folder housing all content, designs, reports, and deliverables
  • Weekly strategy calls to review progress, align next steps, and adjust direction
  • Monthly performance reports — not just reporting tasks, but projecting leads and growth velocity

Understood the Brand Deeply Before Execution

We spent significant time during onboarding to understand the brand and industry nuances:

  • Multiple stakeholder interview.
  • Internal training documents for our team
  • Brand positioning guides based on insights from social media and buyer behavior
  • Competitive content and keyword mapping

Prior experience in IT staffing from clients like SuperSourcing, Graphics ID, Maven Cluster, and American Chase helped us accelerate alignment

Focused SEO on Lead-Centric Opportunities

We focused on SEO actions with high-lead potential:

  • Targeted keywords already ranking on Page 2
  • Pushed them to Page 1 to drive results fast
  • Designed landing pages for specific regions and services
  • Optimized forms and CTAs to boost submissions

We used RB2B (a website deanonymizer tool) to verify that actual ICPs — recruiters and hiring managers — were consistently visiting the site.

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Results Achieved

Metric

Before Qoulomb

After 3 Months

Ranking Keywords

47

90+ on Page 1

Monthly Website Visitors

~200

1300 (Organic)

Qualified Lead Profiles Identified (via RB2B)

—

200+ monthly

Total Impressions (3 months)

—

93,100+

Key ICP Visitors

—

Verified via RB2B

 

“Qoulomb gave us visibility and leads from exactly the kind of companies we wanted to work with. Their SEO and content approach was laser-focused and easy to trust.”

— Marketing Head

Humans Doing

Tools & Tactics Used

  • Trello + Google Sheets — Task transparency
  • Surfer SEO / Ahrefs — Content and keyword strategy
  • Notion — Internal content training and documentation
  • Figma — Landing page wireframes and design
  • RB2B — ICP visitor tracking
  • Google Search Console & Analytics — Reporting and performance tracking
  • llm.txt Implementation — Optimizing for Google’s AI Overviews

Conclusion:

In just 90 days, Qoulomb helped Humans Doing go from limited organic presence to generating 1300 monthly visitors and 200+ verified lead profiles — all without a paid ad budget.

Through brand-first onboarding, high-quality content, and transparent execution, we built an SEO engine that continues to compound over time.

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