SEO | Content | Web Design
How Qoulomb Helped Humans Doing Generate 1300 Monthly Visitors and 200+ Potential Leads with SEO
Client Overview
Industry: IT Staffing
Client: Humans Doing
Services Provided: Full-stack SEO, Content Marketing, Landing Page Design, and Website Optimization
Humans Doing is a tech-driven IT staffing company. They approached Qoulomb with one goal: generate high-quality inbound leads from relevant decision-makers — primarily recruiters and tech managers.
Goals:
- Build an SEO engine from scratch
- Attract highly relevant traffic (ideal customer profile)
- Capture early leads within 3–4 months
- Build domain authority and brand trust
- Increase website visibility across regions and buyer personas
What We Did
Built SEO from the Ground Up
Humans Doing had limited organic visibility — ranking for only 47 keywords. We started with a deep technical and strategic foundation:
- Ran a technical SEO audit and resolved all crawling/indexing issues
- Structured the website for SEO (internal linking, optimized metadata, improved speed)
- Created LLM-optimized content with AI Overview support using structured Q&A blocks and llm.txt to increase snippet visibility
Developed a Dual Content Funnel Strategy
We created a blend of Top-of-the-Funnel (TOFU) and Bottom-of-the-Funnel (BOFU) content:
TOFU: For Authority + Brand Awareness
- Long-format blog posts
- Industry trend articles
- SEO-optimized glossary and educational pieces
- Content clusters around foundational keywords
BOFU: For Lead Capture
- Case studies
- Testimonials
- Regional and service-specific landing pages
- White papers
- Lead-focused blog posts targeting high-intent search terms
Created a Transparent System for the Client
To build long-term trust with the client’s leadership team, we implemented:
- A shared task tracker (Google Sheets + Trello) to provide full visibility
- One shared folder housing all content, designs, reports, and deliverables
- Weekly strategy calls to review progress, align next steps, and adjust direction
- Monthly performance reports — not just reporting tasks, but projecting leads and growth velocity
Understood the Brand Deeply Before Execution
We spent significant time during onboarding to understand the brand and industry nuances:
- Multiple stakeholder interview.
- Internal training documents for our team
- Brand positioning guides based on insights from social media and buyer behavior
- Competitive content and keyword mapping
Prior experience in IT staffing from clients like SuperSourcing, Graphics ID, Maven Cluster, and American Chase helped us accelerate alignment
Focused SEO on Lead-Centric Opportunities
We focused on SEO actions with high-lead potential:
- Targeted keywords already ranking on Page 2
- Pushed them to Page 1 to drive results fast
- Designed landing pages for specific regions and services
- Optimized forms and CTAs to boost submissions
We used RB2B (a website deanonymizer tool) to verify that actual ICPs — recruiters and hiring managers — were consistently visiting the site.
Results Achieved
Metric | Before Qoulomb | After 3 Months |
Ranking Keywords | 47 | 90+ on Page 1 |
Monthly Website Visitors | ~200 | 1300 (Organic) |
Qualified Lead Profiles Identified (via RB2B) | — | 200+ monthly |
Total Impressions (3 months) | — | 93,100+ |
Key ICP Visitors | — | Verified via RB2B |
Tools & Tactics Used
- Trello + Google Sheets — Task transparency
- Surfer SEO / Ahrefs — Content and keyword strategy
- Notion — Internal content training and documentation
- Figma — Landing page wireframes and design
- RB2B — ICP visitor tracking
- Google Search Console & Analytics — Reporting and performance tracking
- llm.txt Implementation — Optimizing for Google’s AI Overviews
Conclusion:
In just 90 days, Qoulomb helped Humans Doing go from limited organic presence to generating 1300 monthly visitors and 200+ verified lead profiles — all without a paid ad budget.
Through brand-first onboarding, high-quality content, and transparent execution, we built an SEO engine that continues to compound over time.
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