Website Design & Development.
Positive Alpha
Coaching Institute
Finance
Website
![](https://qoulomb.com/wp-content/uploads/2024/01/Untitled-design-30.webp)
Capturing the Spirit of CFA Education in a Digital Realm
To echo Positive Alpha’s mission of instilling a love for numbers, we used engaging content and interactive elements, creating an immersive experience and encouraging students to embrace the CFA lifestyle.
phase 1
Highlights
Brand
First of a First-of-a-kind finance institute
Coaching for the CFA Exam
Mumbai-based Startup
GOALS
Build a relevant and marketing-ready site
Create interactive and conversion-focused UI
SEO optimized and Analytics integrated
Results
More than 20% Conversion rates from Meta Ads
Ranked in Google in 1 month
phase 2
Identity system
phase 3
key messaging
Helping students fall in love with numbers and adapt to the CFA lifestyle.
“We create the CFA’s of Tomorrow!”
phase 4
Brand Imagery
![](https://qoulomb.com/wp-content/uploads/2023/12/Rectangle-301.webp)
Invoking Curiosity
![](https://qoulomb.com/wp-content/uploads/2023/12/Mask-group-3.webp)
Relevant images and elements that support brand values.
![](https://qoulomb.com/wp-content/uploads/2023/12/Rectangle-416.webp)
![](https://qoulomb.com/wp-content/uploads/2023/12/Rectangle-400.webp)
We don’t just Finish the Portion; we focus on Concept Clarity.
![](https://qoulomb.com/wp-content/uploads/2023/12/Frame-113.webp)
![](https://qoulomb.com/wp-content/uploads/2023/12/Mask-group-2.webp)
Great Teachers empower their students to gain Clarity.
phase 5
Here’s the redesigned website!
![](https://qoulomb.com/wp-content/uploads/2023/12/Positive-Alpha-Your-Path-to-CFA-Success-CFA-Institutepng-3.png)